Typography
The adjustment of spacing between individual letters in a word or phrase to improve legibility and aesthetics.
What is kerning?
What does this symbol signify ©?
What is copyright
What does DPI stand for
Dots per inch
What does K stand for in CMYK?
What is black
Johannes Gutenberg invented what?
The first printing press
A typeface that features small decorative lines or strokes at the end of characters. Examples include Times New Roman and Garamond.
What is serif
The life of the creator plus 70 years
What is print
You should set your color setting to CMYK when designing what?
Anything that will be printed (post cards, posters, stickers)
A storage method where data is stored on remote servers and can be accessed via the internet
What is cloud storage
The adjustment of spacing between groups of letters in a block of text to improve legibility and aesthetics
What is tracking
______ is a legal doctrine that allows for the limited use of copyrighted material without the permission of the copyright owner. This includes uses such as criticism, commentary, news reporting, teaching, scholarship, and research.
What is fair use
What paper size is commonly used around the world by not in the USA?
What is A4 paper
Pairing of colors that are opposites on the color wheel
What is complementary colors
What is the name of the federal agency that protects workers in the US?
Occupational Safety and Health Administration
The term for the main text of a design, as opposed to any headings or subheadings.
What is body copy
When is a piece of work copywritten and what does the author need to do to register the work?
It is copywritten when created, the author does not need to do anything. The work is automatically protected.
What is it called when you give the client a vision of a final design on a product.
What is mock-up
What is the term used to define a grouping of colors that are adjacent to one another on the color wheel
What is Analogous Colors
What should three things should be discussed with a client during the first meeting?
1. Target audience
2. Goals of the advertisement
3. Deadline
What is the difference between tracking and kerning in typography? What does it help to improve?
Tracking is the adjustment of space between groups of letters or words, while kerning is the adjustment of space between individual characters.
Both are important in typography for improving the readability and visual appeal of the text.
What are the four elements of fair use?
1. What is the purpose and character of the use?
2. What is the nature of the work to be used?
3. How much of the work will be used?
4. What is the effect of the use on the market for the work?
A square unit of light or color that makes up bitmap images on a computer screen. Short for Picture Element
What is Pixels
What does RGB stand for and when should you use it?
What is the difference between vector and raster graphics in graphic design?
Vector graphics are created using mathematical equations and can be scaled to any size without loss of quality. They are used for creating logos, icons, and other graphics that require precise shapes and lines. Raster graphics, on the other hand, are made up of pixels and can become pixelated or blurry if scaled up too much. They are used for photographs and other images with a high level of detail.