Show:
Advertising
How We Make It
History
100
these are graphic design symbols that communicate a basic feeling or idea about a company” (page 201)
What is a Logo?
100
this shows the general placement of letters and illustrations (page 207)
What is a Layout?
100
this is a kind of graphic design that was used by royal and noble families or groups organized for a special purpose, like a religion (page 212)
What are Crests?
200
this is a brief title or message that is designed to get your attention (page 208)
What is a Slogan?
200
If I am designing something, I may choose to make a few of these until it looks the way I want (page 207)
What are Sketches?
200
this was an early German school for graphic design (page 201)
What is the Bauhaus?
300
If you’re poster is cluttered and hard to read, then you need this. (page 208)
What is Unity?
300
This is when a group of people will explore ideas together to come up with as many ideas as possible. (page 206)
What is Brainstorming?
300
this form of beautiful writing was the way that ancient history was recorded (page 211)
What is Calligraphy?
400
when you make a poster, you should be thinking about these people when you work. (page 206)
Who is the Audience?
400
designers will use this method when they want to see how visual elements overlap. (page 207)
What is Collage?
400
this is the art of designing and using different styles of letters (page 210)
What is Typography?
500
A poster is THIS if it catches your eye from a distance
What is Good?
500
“each change in the form of a letter seems to give the letter a new or different ___________” ((from the section about font))
What is Personality?
500
this man designed the logos for united airlines and warner brothers in the 1970s
What is Saul Bass?