Color Theory
The purity or strength of a color is called this
What is intensity?
This aspect has the most effect on readability
What is letter spacing?
This term refers to the level of detail within a digital image
What is resolution?
The two vanishing points on the horizon line should be placed here to minimize distorting objects in a 2-point linear perspective drawing
What is far apart in relationship to the scale of the drawing?
Color choice for a marketing materials design should be based on this
What is demographics?
This describes the distinctive characteristics of a true color located on the outside of the color wheel that enable the color to be recognized by name
What is hue?
Body copy is this many points and smaller.
What is 12?
This term refers to the areas around or between the main focus of a design
What is negative space?
These are the three primary colors on a subtractive color wheel
What are red, yellow, and blue?
The resolution that is best for a web graphics is this PPI
What is 72?
Choosing the correct color for a design is one of the most important aspects of design along with choosing this other component
What is font?
This many picas is equal to one inch
What is 6?
This term refers to resizing an image specifically by increasing or decreasing the number of pixels
What is resampling?
When digital photos are taken, the resolution is determined by this
What is PPI (Pixels Per Inch)?
Depth of field is determined by this
What is aperture?
Tertiary colors are formed by a combination of any two of the secondary colors, such as one of these options:
A: Red & Blue
B: Yellow & Red
C: Orange & Violet
D: Blue & Yellow
What is C: Orange & Violet?
This statement is TRUE concerning 0p6
A: 0 stands for leading
B: 6 stands for the leading
C: 6 stands for points
D: 6 stands for picas
What is C: 6 stands for points?
A border (bleed) this size must be added to pictures and designs bleeding to the edge, so that there is no white space or border showing around the artwork
What is 1/8"?
This is what it's called when there is a repetition of recurring lines, shapes, or motifs
What is rhythm?
The basic photographic lighting setup consists of three main light sources - key, fill, and these lights.
What are back lights?
A monochromatic color scheme can be achieved by using this
What is one color and all of it’s tints and shades?
In type, the angle that goes through the thinnest part of a curve is called this
What is stress?
It is important to keep text at least this far away from the paper edge or the trim line to prevent accidental cropping
What is 1/4"?
The design principle components include rhythm, balance, and this
What is emphasis?
This statement is TRUE regarding typography
A: Type set in all caps is most readable.
B: Word shapes are easily recognizable when set in all caps.
C: Extra bold, extra light, italic and scripts are more difficult to read.
D: Set script in all caps, because this makes it easier to read.
What is C: Extra bold, extra light, italic and scripts are more difficult to read?