Letter
This is a letter with an ascender
d t l f h k t
This is the space between individual characters
Kerning
This is a benefit of following a grid system.
What is Economy, Efficiency, Clarity
In the documentary Hanzi, Arphic is interviewed about their design process. This is their first step in designing a new typeface.
Research
This is the difference between a serif and sans serif font
Decorative flourishes (serifs)
This is the space between a range of characters
Tracking
The negative space that provides a buffer between page content and the edge of the page.
Margins
The author of The New Typography, a legendary book on type layout.
Jan Tschichold
This term describes the mean height of lowercase letters in a font.
x-height
This is the space between lines of text.
Leading
This a grid system is great for extensive and continuous blocks of text.
Manuscript
This typographer is known as the father of contemporary Korean type design.
Ahn Sang-Soo
This term describes the line on which letters rest
Baseline
This term describes a short line at the end of a paragraph or column
Widow
This area is created by the intersection of columns and flowlines
Modules
This designer shapes and moulds letters out of paper.
Sabeena Karnik
This term is used for a family of fonts.
Typeface or Fontfamily
This term describes the irregular or uneven edge of text aligned left right or center.
Rag
This is the negative space between columns
Gutter
A business that design, casts, and prints with metal type is called this.
What is a Type Foundry