Important Terms
Story of Stuff
Consumerism Concepts
Environmental Impact
Sustainability Solutions
100

When a company pretends to be environmentally friendly to make itself look good, but doesn't actually take meaningful actions to help the planet.

What is Greenwashing?

100

Term meaning: Loss of resources

What is Extraction?

100

The practice of purchasing clothing, wearing it once, and returning it is often associated with this quick fashion trend.

What is Fast Fashion?

100

This term refers to the accumulation of waste and pollutants as a result of overproduction and consumerism.

What is Environmental Degredation?

100

This shopping approach encourages consumers to buy secondhand items, reducing waste and promoting sustainability.

What is Thrift Shopping?

200

The idea that buying more things makes people happier.

What is Consumerism?

200

Term meaning: Health Issues and Pollution

What is Production?

200

This term refers to the marketing tactic where companies mislead consumers into thinking their products are environmentally friendly.

What is Greenwashing?

200

This phenomenon occurs when a product is purchased, used briefly, and then discarded, contributing to landfill waste.

What is planned obsolescence?

200

This approach emphasizes a balance between economic growth and environmental health.

What is sustainable consumerism?

300

Companies may use this color in branding to evoke feelings of nature and sustainability, despite potentially harmful practices.

What is Green?

300

Term meaning: thrives off others misfortune

What is Distribution?

300

This economic theory suggests that consumer spending drives economic growth, often at the cost of sustainability.

What is the Keynesian model?

300

The production and shipping of goods significantly contribute to this type of harmful gas in the atmosphere.

What are carbon emissions?

300

This growing trend involves creating products from waste materials, aiming to minimize landfill contributions and promote sustainability.

What is Upcycling?

400

Emphasizing minor environmental initiatives while ignoring larger issues (e.g., plastic waste).

What is Selective Highlighting?

400

Term meaning declining happiness

What is Consumption

400

This term describes a social and economic system that encourages the acquisition of goods in ever-increasing amounts.

What is consumer culture?

400

This psychological tendency encourages consumers to buy more than they need, often driven by advertising and convenience.

What is consumer behavior?

400

This renewable energy source is often promoted as a sustainable alternative to fossil fuels.

What is Solar Energy?
500

This type of certification aims to help consumers identify truly sustainable products, but can be manipulated by companies engaging in greenwashing.

What is Eco-Labeling?

500

Term meaning: contributing to Climate Change.

What is Disposal?

500

This psychological phenomenon drives individuals to purchase items as a way to boost their self-esteem or happiness.

What is Retail Therapy?

500

This practice refers to the convenience of buying items online and returning them, often resulting in increased waste.

What is "try and return"

500

This term describes consumers who actively seek out brands with transparent supply chains and ethical labor practices.

What is Ethical Consumerism?