STR Wars
Smith Travel Research
What is STR?
This 77 year old actor's father and current wife were/are actors. He is also the lead in the name of this Jeopardy category.
Who is Michael Douglas?
Greenwood takes a monthly forecast snapshot on this day every month.
What is the 25th?
The Greenwood SOP that provides weekly, monthly and quarterly processes for a DOS to follow.
What is the DOS Rhythms of Success?
Monthly Owners Report, Weekly Owners Report, WIGS and Business Plan are found in this module of Profitsage.
What is Profitplan?
Rooms Occupied/Total Number of Rooms makes up this statistic on the STR report.
What is Occupancy?
AAA, Senior Rates, Advanced Purchase and Branded Promotions make up this segment.
What is Qualified Discount?
What is +/- 3%
The Monthly Owners Report, Group and Catering Pace Notes and WIG updates should be completed by this day.
The year your calendar should be set on in Profitsage when viewing pace reports for 2023.
What is this year or 2022?
This page of the monthly STR Report breaks down transient, group and contract into these categories.
What is Segmentation or Segmentation Summary?
Best Available Rate and Hotel or Brand Packages make up this segment.
What is Premium Retail?
The revenue segment that should be forecasted first according to the Greenwood Forecast Timeline.
What is Group Rooms?
This Cuban American artist and her band released numerous singles in the 80's including the name of this Jeopardy category.
Who is Gloria Estefan and the Miami Sound Machine?
The catering pace reports in Profitsage report on these banquet/catering revenue segments.
What is food, beverage and room rental?
A geographic area normally composed of a Metropolitan Statistical Area. There are 162 of these identified by STR.
What is Market?
Social, Military, Education, Religious, Reunions and Fraternal make up this segment.
What is SMERFE?
In Profitsage, the forecasting module lists 3 Forecast-Input areas. (the three areas that all department heads forecast each month)
What is Revenue, Labor and Expenses?
This call which just recently started occurring again, is on the 3rd Monday of every month.
What is the Social Media Champion Call?
This page in Profitsage reports and tracks group sales, banquet & catering sales and sales activities.
What is the Salesperson Productivity by Goal page?
An _______ of 100 indicates that the property has captured its fair share.
What is Index?
Expedia, Travelocity, Hotels.com (OTA's that sell translucent rates) make up this segment.
What is Premium IDS?
This step should be completed prior to forecasting group rooms in Profitsage. This step is often done the day prior.
What is update your sales system?
These strategic action items are created quarterly and updated monthly.
What are WIGS?
The name of this Jeopardy category is a song released in 2019. It is a collaboration between two bands. Don't blink you might miss this.
What is Blink -182 and The Chainsmokers?