Basics
Platform used to recognize team member's accomplishments.
What is Bonusly?
A button or hyperlink used in your content to drive prospective customers to your website.
What is a call to action (CTA)?
The price a marketer pays each time a consumer clicks on your ad.
What is cost per click (CPC)?
The process of equipping sales teams with the knowledge, tools and resources they need to be successful.
What is a sales enablement strategy?
A comprehensive directory for all of Grey Matter's SOPs.
What is the resource Gallery / SOP Gallery
A semi-fictional representation of your target customer based on data.
What is a Buyer Persona?
Comparative test in which an audience is split and two alternative solutions or features are run on each subset.
What is an A/B test?
The template used by Strategists and Specialists to write ad copy conforming to best practices and word count requirements.
What is the Ad Campaign template? Listed as a GM template in Google Sheets!
The primary goal of revamping the client onboarding process
What is increasing client retention and satisfaction?
Used to record PTO in Wrike (less than 8h).
What is clocking time to the 1/2 PTO task?
A standalone web page, created specifically for a marketing or advertising campaign
What is a landing page?
An automation tool that automatically enrolls records when they meet specific trigger criteria, then executes a series of marketing, sales, or service processes.
What is a workflow?
An action counted when someone interacts with your ad then takes an action defined as valuable to your business.
What is a conversion?
A set of defined steps that a sales representative follows to turn a prospect into a customer.
What is the sales process?
Used to record PTO in Wrike (8h increment).
What is adjusting your work schedule (settings)?
An online presentation, meeting, or workshop that allows individuals or groups to interact in real time
What is a Webinar
A European Union (EU) law that protects the personal data of EU and European Economic Area citizens and residents.
What is GDPR?
The controls to serve ads to consumers based on location.
What is geotargeting?
Strategy used to more closely align sales and marketing efforts.
Cross-functional collaboration
What is new?
The first part of a URL, content hosted here will be separate from your root domain.
What is a subdomain?
A strategic growth partner for B2B companies who drives success by leveraging innovative digital strategies and advanced technologies to position brands effectively, attract new customers, ignite existing customers, and maximize marketing efficiency.
What is Grey Matter?
The GM recommended character limit for a 728x90px Google Display ad.
What is 71 characters?
A guide that outlines a company's sales strategies, best practices, and processes
What is a sales playbook?
A slide deck with design team approved landing page layouts.
What is the Wireframe library?