Forgetting
Memory Storage
Studying Memory
Encoding Memories
Memory Retrieval
100

Eerie sense that ”I’ve experienced this before”, which comes from unconscious cues 

Deja Vu 

100

Part of brain responsible for long-term memory storage 

Hippocampus 

100

Learning that persists over time 

Memory 

100

Organizing items into familiar, manageable units 

Chunking 

100

Andy cannot remember the correct answer to the test until the sight of edge brings back the memory of the correct answer, as he had studied with edge the week prior. What is Andy using to remember? 

Retrieval Cues 

200

Forward-acting disruptive effect of older learning on the recall of new information 

Proactive Interference

200

Brian is flung from Mach 3 ride at Tombola into the pavement and severely damages his hippocampus. Which types of memories would be impacted?

explicit memories 

200

Disease that interferes with memory due to formation of plaques in the brain 

Alzheimer’s Disease

200

Terry memorizes the wavelengths of colors using ROY G BIV (Red, orange, yellow, green, etc.) What is this technique called? 

Mnemonics 

200

Activatio of certain associations, predisposing one’s perception, memory, or response 

Priming 

300

When people form false memories by incorporating misleading details when they imagine them. 

Misinformation effect

300

Clear, sustained memory of an emotionally significant moment or event 

Flashbulb memories 

300

Immediate, brief recording of sensory info into memory storage 

Sensory memory 

300

Encoding requiring attention and conscious effort

Effortful processing 

300

Tendency to recall best the last and first items in a list 

Serial Position Effect

400

Inability to form new memories 

Anterograde Amnesia 

400

Deep brain structure involved in motor movement, facilitating formation of our procedural memories for skills 

Basal Ganglia

400

Processing many aspects of a process simultaneously; naturally done by the brain 

Parallel Processing 

400

You are watching a YouTube video in class and Dr .Pretzell asks you what was the last thing he said. You remember the last 3 words he said even though you were not paying attention. What is this called? 

Echoic Memory 

400

Tendency to recall experiences that are consistent with one’s current mood

Mood congruent 

500

Backward-acting disruptive effect of newer learning on the recall of old information 

Retroactive interference

500

increase in a cell’s firing potential after brief, rapid stimulation

Long Term Potentiation 

500

Newer understanding of short-term memory that adds conscious, active processing of incoming auditory and visual info, and of info retrieved from long term memory 

Working memory 

500

Model that represents processing in three stages: sensory memory, short-term memory, and long-term memory 

Atkinson-Shiffrin Model 

500

the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it

Encoding Specificity Principle