Influences
occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction.
What is Normative Influence?
The first step of the extended decision making process is called...
What is Problem recognition?
this term refers to sharing information, opinions, or recommendations with others.
what is word of mouth ?
individuals are likley to conform to a groups opinion even when the groups opinion is wrong
What is Asch phenomenom?
Any idea, practice, or product that is perceived to be new by the relevant individual or group.
What is Innovation?
when indviduals have internalized the group's values and norms
What is Identification influence?
The second step in Extended decision making is ____
What is Research Information?
Using high-profile entertainment or news to get people to talk about your brand, product, or service
What is "Buzz Marketing"?
An example of these would be who you work with or have work relations with
What are secondary groups?
A community that interacts over time around a topic of interest on the internet.
What is an Online Community?
occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information
What is informational influence?
The third step of extened decision making is___
What is evaluate the alternatives?
this action involves contacting customers after their purchase to ensure satisfaction and encourage future business.
what is the after-sale follow up ?
non-geographically bound community based on a structured set of social relationships among owners of a brand and the psychological owners of relationship they have with the brand itself.
what is a brand community?
The manner in which innovation spreads throughout a specific market.
What is the "Diffusion Process"?
an example of this type of influence is peer pressure, giving in to do something because everyone else is doing it and there is fear of rejection
What is normative influence?
The fourth step of the extended decision making process is ___
What is the decision/purchase?
Publicly recognizing purchases in ads/promotions, newsletters or at events
What is recognition & special services word of mouth?
Web-based service that allows individuals to construct a public or semi-public profile within a bounded system.
What is a social network site?
People with experience in certain areas are respected by consumers, who often ask their opinions before they buy products.
What are Opinion Leaders?
this type of influence has an example like when someone internalizes or accepts a belief or behavior and agree publicly and privately on a social stance from a famous celebrity
What is Identification influence?
The fifth step of the extended decision making process is__
What is post evaluation?
Placing the right product in the right hands at the right time. Provides unformation or samples to influence individuals
What is product seeding word of mouth?
Characterized by conciousness of kind, shared by rituals, traditions, and a sense of moral responsibilities
What is a community?
Individuals who participate in a market that have a great deal of knowledge and connections (special types of opinion leaders who enjoy initiating discussions about their favorite brands, products,services)
What are Market Mavens?