Usability Testing Basics
What is the practice of testing how easy a design is to use with representative users called?
Usability Testing
What tool is mentioned as a way to prioritize features when you're unsure which to test first?
Red Routes or MOSCOW
What is the shortest type of pitch mentioned, lasting 20-30 seconds?
Elevator Pitch
What should you avoid including too much of in a pitch to keep the audience engaged?
Technical details or numbers
What design principle suggests using less to achieve more?
Less Is More
How long do usability tests typically take?
20-40 minutes
What does the acronym MOSCOW stand for in the context of feature prioritization?
Must Have, Should Have, Could Have, Would Have
How long does a Competition Pitch typically last?
3-5 minutes
What is recommended to captivate the audience at the start of a pitch?
An interesting personal story
What increases comprehension by almost 20% in design?
Good use of white space
What are the three main success metrics mentioned for usability testing?
Effectiveness, Efficiency, Satisfaction
What should a test script list to guide usability testing?
Steps and expected results
What type of pitch is used to present to investors and includes market share and revenue models?
Investor Pitch
These interpersonal skills, including active listening, adaptability, and emotional intelligence, are crucial for successfully presenting and engaging with potential investors or clients during a pitch.
Soft skills
What is the term for the innate qualities of a typeface that make letters distinguishable?
Legibility
How many people per persona are recommended for usability testing?
5
What is an example of a context-less task to avoid in creating task scenarios?
"Buy a product" or "Explore the credit card section"
What part of a pitch explains why you chose to pursue your startup idea?
The Problem
Why should you research your audience before pitching?
To adapt your strategy to the investors
Name two of the color schemes that you can use for your brand.
(Any two of: Monochromatic, Analogous, Complementary, Split Complementary, Triad, Tetrad, Square)
What is the iterative process of usability testing, starting with completing a prototype and ending with repeating the cycle?
1. Complete Prototype, 2. Identify User Types, 3. Identify 5 Users per Type, 4. Start Testing, 5. Gather Insights, 6. Iterate Prototype, 7. Repeat
Name two specific tools or methods mentioned for note-taking during usability testing.
Pen and paper, Miro, or Google Sheets
Name three specific elements of a pitch.
(Any three of: The Problem, User Story, The Solution, Value Proposition, Business Model, Target Market, Financial Projection, Closest Competitors, Resources Needed, Marketing/Cost/Revenue, Close, Future Plans, Team Composition, Tagline)
What should you present to clearly communicate why your product is superior to competitors?
Clear differentiation
his archetype is characterized by a desire to help others, offering guidance and support, often portrayed by brands like Unicef and the Salvation Army.
The Caregiver