Misc.
What year was DoorDash established?
2013
What promotions target DashPass customers?
All non-delivery promotions (TMF, DDD)
What are the two options the Mx can choose from for Store Loyalty?
Spend-based (meet the spend threshold and receive a discount on next order)
Visit-based (order x time and get discount on next order)
How would a customer know that a restaurant is a DashPass restaurant?
1. DashPass badge
2. Free delivery + lower service fees
3. Show up in DP category
Where can you find what promos a store is enrolled in?
Mx Portal - grow your sales tab, book of business, Sigmas
What is a VK?
Virtual Kitchen - aka ghost kitchen, cloud kitchen, virtual brand....
Online presence only, no in-house orders.
What is the fee structure for SXGY? I.E What does the Mx pay?
$ or % off promotion. The mx covers the consumer discount + a 99-cent marketing fee.
How do our ads differ from our competitors?
CPA model vs. CPC
Lower customer acquisition costs
ROAS reported differently due to CPA vs. CPC
What are the differences between a 15% and 25% commission package?
Dashpass @ 25%
Lower free delivery marketing floors at higher packages
Lower delivery fees for non-DP customers
Distance-based pricing radius increase
Where can you find your book and opportunity?
Sales Hub Tableau (or gsheet which is pulled from Sales Hub and updated regularly)
As of Jan'24 how much of the marketshare does DoorDash hold?
66%
(will accept 60-70%)
Describe our Order Again and Save promotion.
Target existing customers (i.e. ordered from their rx at least once) that have not placed an order in the last 6 months.
Where do sponsored ads show up?
Carousels, search, categories
What are 2 benefits to adding PU?
options for customers, discounted commission on these orders, included in PU filter, included on interactive PU map, helps storefront business, DP PU benefits are enticing for customers, bring customers in-store to develop relationship, etc.
Where can you find anything and everything you need in this role?
GE WIKI HUB!
Explain why profit margins are higher on DD orders vs. in-house.
Removing fixed costs, only dealing with food costs. 30-40% profit margins on DoorDash orders when running sales math.
Keeps kitchen more efficient/less food waste at the end of the night
Essentially filling tables without taking up space in the restaurant
Describe our Happy Hour offer (when/how it's promoted and what are the parameters for a Mx to run)?
% off promo 2pm - 5pm (we can customize the DAYS this is offered but not the time, daypart must be FS)
Happy Hour Carousel
Discount must be higher than other active promos (25%+)
Name 2 benefits to adding store rewards.
increasing retention + loyal customer base
high ROI due to multiple orders + low marketing cost
Keeps rx top of mind for customers
Push notifications/reminders to customers can help sway customers from competitors
What is Storefront?
Direct-to-consumer, off-platform online ordering system, powered by DoorDash but the Mx's customers and platform. Not for order attribution, we simply power the tool. 0% commission on these orders (only pay credit card processing fees).
A Mx notices that one of their stores isn't mapping to their business in Mx Portal. Where do you fix this?
MINT!!
Reminder - includes business mapping, commission rates, menus, etc. SFDC doesn't speak to our internal DD system. SFDC business hierarchy may be incorrect - if you see this you should match it with what's in MINT!
Name 2 rebuttals to a Mx wanting to go exclusive with UberEats.
- little to no overlap of customers
- miss out on X orders/$ from DD
- own most marketshare / most popular platform
etc.... what else?
2 part question 1) how do marketing fees work for BOGO? 2) how is this promoted throughout the site?
1 - mx covers cost of the item + 99-cents. (note - fee will look like menu price but Mx is realistically only covering the cost it takes to make the item = higher profit margins!)
2. Homepage banner, storepage banner, menu badging
Describe the bidding system.
Automatic = optimize their dollars so they are used more efficiently or flat amount which will submit the same bid for every customer interaction
Bid competes with others in same keywords. Mix of bid price and relevance to consumer. Allow 10 spots, "winners" get higher placement.
Mx will only pay the amount it took to win the bid.
What are 2 benefits to Mxs being DashPass-eligible?
Access to power users (spend most time/money on platform and come with higher retention rates), marketed as a DP restaurant throughout the site, free delivery and lower service fees for customers which entice them to order, distance-based pricing, lower marketing fees at DP-eligible packages, get customer benefits when DD offers DashPass offers (5% back on PU orders, summer of dashpass, etc.)
What are the 2 ways you can identify High Quality recommendations for SL and/or Promo?
Mx portal and Quality Sigma