QSR
CPG/FMCG
Zappi 101
GSS Peeps
Solutions
Name the Team
100

Dave Thomas

Who is the founder of Wendy's?

100

Red Bull gives you [what]?

Wings

100

Official name for Zappi's bright yellow color

Mango #FFB600

100

Firm Hendrik headed insights for

Sanofi

100

Letter in TURF Optimize Reach lacks

Frequency

100

Geese

Global Solutions Strategy

200

Name for McD Quarter Pounder in Europe

Burger Royale

200

Pringles owner

Kellanova (or Kellogg)


200

Neighborhood of London office

Camden

200

First to catch a fish

ML

200

Name for modeled norms (rather than organic ones)

Derived

200

MEDICs

On-call engineers

300

Biggest QSR in US ($)

McDonald's

300

Ice cream co-founder who resigned in protest

Ben Cohen

300

Former street address for Boston office

Sleeper

300

Next-to-last alphabetically [family name]

Amy [Zaslow] Cohen

300

Original name for PrioritizeIt

Zappi Early Concept or ZEC

300

CT

Customer Transformation [now PS]

400

Word hidden in Wendy's logo

Mom

400

Costco's in-house brand

Kirkland

400

Employee event last held in Sunny Beach

ZDA

400

Two GSS-ers with engaged kids

Hendrik & Amy

400

CAMA stands for this

Category Addressable Market Audience

400

Second biggest overall team

Customer-Sales [CRO]

500

Top 5 US QSR that doesn't work with Zappi (yet)

Chick-fil-A

500

P&G initial product

Ivory Soap

500

Reason circle-Z logo was banished

Signifies support of Russia vs. Ukraine
500

Client-side role Katie keeps secret

P&G

500

Original name for Amplify

Content TV

500

Artichokes

Trouble-shooting team within Engineering