New Marketing Landscape
Our primary brand color, used for key accents and buttons.
What is PagerDuty Green?
This major cloud conference is a classic venue for GTM announcements and customer meetups.
What is AWS re:Invent?
Developers prefer these two assets over glossy brochures when evaluating a product.
What are docs and code samples (or quickstarts)?
This product theme uses machine learning to reduce noise by grouping related signals.
What is event correlation/alert noise reduction (AIOps)?
This type of video format, popularized by TikTok and Instagram Reels, focuses on quick, swipeable clips.
What is short-form video?
The typeface family you would use when picking a headline font for a campaign.
What is Plain?
Our annual roadshow, PagerDuty On Tour, takes place in these 4 cities:
What is San Francisco, London, Sydney, Tokyo?
This channel is where integrations with Slack, Jira, and Terraform typically get showcased for devs
What is the developer docs/portal or GitHub?
Enhancements in this area help incident responders act faster with one-click actions and runbooks.
What is automation/runbook automation?
Individuals who build large online followings and partner with brands fall under this umbrella term.
What are influencers?
This is the capitalization style we use for headlines and CTAs.
What is sentence case?
The best event follow-up starts within this time window after a conversation.
What is 24–48 hours?
This principle—“show, don’t tell”—translates into what format for a feature launch?
What is a live demo or hands-on tutorial?
These improvements help non-technical stakeholders stay informed during incidents without paging engineers.
What are status pages and stakeholder comms?
This feed style shows content based on your interests rather than strict chronology.
What is an algorithm?
The name for our visuals that often include flowing line patterns suggesting motion and signal processing.
What are waveforms?
This pre-event activity aligns sales, SDRs, and marketing on target accounts and goals
What is an event pre-brief or ABM target list review?
The fastest way to reduce time-to-first-value for devs is to optimize this experience.
What is onboarding/setup (install, API keys, sample data)?
This update deepens collaboration by letting teams manage incidents entirely within chat.
What is a Slack/Microsoft Teams workflow integration?
Posts designed to feel candid and unfiltered tap into this desire from audiences.
What is authenticity?
When choosing photography, opt for this—and avoid posed, cliché, or stocky shots.
What are candid, real‑life “Moments”?
To attribute pipeline from events, you need both a clear CTA and this measurement framework.
What is a UTM/campaign tracking and multi-touch attribution plan?
For community trust, this style of content outperforms gated PDFs with devs.
What is open, practical content (how-tos, example repos, reference architectures)?
This capability ties services, ownership, and dependencies together for better context during incidents.
What is a service catalog/graph with ownership metadata?
The balance between organic reach and paid promotion on platforms is often described with this phrase.
What is pay-to-play?