Gucci Brandbook

Familia

100

Aldo Gucci is famously quoted as saying "-------" is remembered long after "-----" is forgotten

Quality , Price

200

What year did Guccio open his first store in Florence?

1921

300

Guccio's son Aldo opened the 2nd Gucci selling location in Rome in what year?

1938

400

Who was the GM of the Savoy hotel while Guccio was a porter?

Caesar Ritz

500

Name Guccio's 3 sons

Aldo, Rodolfo and Vasco

Horsebit

100

In what year did Gucci introduce the Horsebit loafer?

1953

200

True or False:  Gucci introduced the horsebit onto shoes and handbags as a tribute to our equestrian heritage?

False

300

In what year do we have documents showing the production of the first horsebit handbag?

1947/48

400

Before Gucci introduced the loafer, college students wore penny loafers in a very casual fashion.  What was the penny originally placed on their shoe for?

To make a phone call

500

Name the 2 types of Horsebit used in Gucci products?

Olive and Verdun

Dates

100

What year was did we launch the Jackie bag?

1961

200

What year did we launch the Bamboo handbag?

1947

300

What year did we open the store in New York?

1953

400

What year did Vittorio Accornero design the flora print used on the scarf gifted to Grace Kelly?

1966

500

What year was Guccio Gucci born?

1881

Codes

100

This code was introduced in the 50's and inspired by the saddle girth.  Keeping the saddle steady on the horse, this code is called...

Web

200

This code is sourced from Japan

Bamboo

300

This code is also incorrectly known as 'Running G'

Double G

400

This code is originally called Rhombi, but also goes by this name?

Diamonte

500

We have 12 codes, name 3

Institutional Logo, Double G, Blondie, Interlocking G, Olive horsebit, verdon horsebit, web, bamboo, piston, diamonte (rhombi), GG monogram, flora

Icons

100

Kylie Jenner, Bad Bunny and Ryan Gosling have all done ad campaigns for this Icon?

Valigeria

200

This bag features a statement inspired by Vasco Gucci's love of walking sticks.

Bamboo 1947

300

This icon was introduced the same year that Guccio Gucci passed away; and our store in the New York Savoy Hotel was opened.

Horsebit loafer 1953

400

This icon was first re-introduced in 1999 by Tom Ford, and again in 2023 by Sabato DeSarno.

Jackie 1961

500

This icon may be called a tunic by some but it's classic shape was one of the era's most iconic designs 

1969 Dress