Intangible
Arenas: Short-term rentals
E.L: Own no property, high margin from fees
AirBnB
Arena: Global athletic wear
Vehicle: Partner with key retailers
Diff: Iconic emotional branding, exclusive sponsorship
Nike
Arena: Hygiene product
Vehicles: Massive global retail distribution (in most grocery, drugstores, etc) & institutional/commercial sales.
Diff: Winter-time brand dominance, name used as a generic term
Kleenex
Arena: Global Streaming, mobile games, live events
Diff: Original content library
Netflix
Arenas: Premium luxury, high-net-worth collectors
Diff: Waitlist culture, scarcity, prestige, resale value
Rolex
Arena: Social enterprise, resale of goods
Economic Logic: Zero-cost inventory (donations) enables high margins, reinvested in social programs/job training.
Goodwill