Candy & Sales
Costumes & Products
Customer Behavior
Store Operations
Fun Halloween Facts
100

What candy sells the most online for Halloween?

🟩 Answer: Reese’s Peanut Butter Cups
πŸ’‘ Why It Matters: Workers learn which candies to keep full and easy to find.

100

What kind of costumes do most kids pick?

🟩 Answer: Superheroes
πŸ’‘ Why It Matters: Staff plan displays and make sure popular costumes stay in stock.

100

How early do people start buying Halloween candy?

🟩 Answer: About 3–4 weeks before Halloween
πŸ’‘ Why It Matters: Knowing when shoppers start buying helps workers set up on time.

100

What colors do stores use for Halloween signs and displays?

🟩 Answer: Orange, black, and purple
πŸ’‘ Why It Matters: These colors help shoppers spot the Halloween section quickly.

100

What part of the store gets bigger for Halloween?

🟩 Answer: The seasonal or holiday aisle
πŸ’‘ Why It Matters: Workers guide shoppers to the right area and keep displays neat.

200

In 2025, what percent of Halloween candy sales were chocolate?

🟩 Answer: About 44%
πŸ’‘ Why It Matters: Stores need both chocolate and fruity candy so everyone has options.

200

What is the most common costume for adults (in recent years)?

🟩 Answer: Witch
πŸ’‘ Why It Matters: Knowing what sells fast helps staff refill shelves before the weekend rush.

200

How much of all yearly candy sales happen during Halloween?

🟩 Answer: About 18%
πŸ’‘ Why It Matters: Halloween is one of the busiest candy times of the year.

200

What is an β€œendcap”?

🟩 Answer: A display at the end of an aisle
πŸ’‘ Why It Matters: Stores use endcaps to show off seasonal candy and decorations.

200

Which type of candy costs more per pound?

🟩 Answer: Chocolate
πŸ’‘ Why It Matters: Helps workers understand price differences and talk with customers.

300

What two candy brands often switch between first and second place in sales?

🟩 Answer: M&M’s and Reese’s Peanut Butter Cups
πŸ’‘ Why It Matters: Workers track top brands so they can restock what sells fastest.

300

What kind of costumes are becoming more popular?

🟩 Answer: Pet costumes
πŸ’‘ Why It Matters: Stores may add small pet displays to meet customer demand.

300

When do most people shop for candy in the last week before Halloween?

🟩 Answer: Evenings and weekends
πŸ’‘ Why It Matters: Helps plan extra help at the register during busy times.

300

What do stores call the day they put out new holiday stock?

🟩 Answer: Set Day (or Floor Set)
πŸ’‘ Why It Matters: Workers help move items and make the store look ready for the season.

300

How much does the average person spend on Halloween candy?

🟩 Answer: Around $30 

πŸ’‘ Why It Matters: Knowing how much people spend helps workers suggest deals or bundles to save customers money.

400

What fruity candy sells the most for Halloween?

🟩 Answer: Skittles
πŸ’‘ Why It Matters: Stores need fruity candy for people who can’t or don’t eat chocolate.

400

What items go on sale right after Halloween?

🟩 Answer: Costumes and decorations
πŸ’‘ Why It Matters: Workers help with markdowns and clean-up to make space for the next season.

400

Why do shoppers buy candy early but wait to buy costumes?

🟩 Answer: Candy lasts longer, but costumes depend on trends and weather
πŸ’‘ Why It Matters: Staff plan displays based on how people shop.

400

What kind of sign says β€œLimited Time Only”?

🟩 Answer: A promotional sign
πŸ’‘ Why It Matters: Signs like that encourage customers to buy before items run out.

400

What holiday starts right after Halloween in most stores?

🟩 Answer: Christmas setup
πŸ’‘ Why It Matters: Staff work fast to change decorations and switch displays.

500

How much will people in the U.S. spend on Halloween this year?

🟩 Answer: About $13 billion
πŸ’‘ Why It Matters: It shows how big Halloween is for retail stores.

500

What does β€œseasonal reset” mean in a store?

🟩 Answer: Changing displays for the next holiday
πŸ’‘ Why It Matters: Workers learn teamwork and timing when the store changes themes.

500

What is one common shopper complaint right before Halloween?

🟩 Answer: Candy or costumes sold out
πŸ’‘ Why It Matters: Planning ahead helps keep customers happy.

500

Why do some stores set up Halloween items in August?

🟩 Answer: To start sales early and spread out the work
πŸ’‘ Why It Matters: Staff can prepare early so sales go smoothly.

500

What happened to chocolate prices this year? Did they go up or down and by what percentage?

🟩 Answer: They went up about 10% from last year
πŸ’‘ Why It Matters: Workers can explain price changes clearly if customers ask.