Marketing Mix
This “P” refers to how a company communicates with customers about its product.
What is Promotion
This is the process of creating, communicating, and delivering value to customers.
What is marketing
Ads that appear on platforms like Instagram and TikTok fall under this type of marketing.
What is social media marketing
A name, term, or symbol that identifies a company, product, or service is called this.
What is a brand
“I’m Lovin’ It”
What is McDonald’s?
This “P” focuses on where and how a product is sold and distributed.
What is Place
These are the four elements of the marketing mix.
What are Product, Price, Place, Promotion
This stands for SEO
What is Search Engine Optimization
Nike’s “Just Do It” is an example of this
What is a slogan
“Finger Lickin’ Good”
What is KFC?
This “P” includes design, features, and quality of the item being sold.
What is Product
This step involves dividing a market into distinct groups of buyers.
What is segmentation
Paying for ads that appear at the top of search results is called this.
What is PPC (pay-per-click)
This refers to human characteristics associated with a brand.
What is brand personality
“Eat Fresh”
What is Subway?
This “P” involves how much customers pay for a product.
What is Price
Choosing which segment(s) to focus on is called this.
What is targeting
This metric measures how many people click on your ad.
What is click-through rate (CTR)
The set of associations, feelings, and perceptions consumers have about a brand is known as this
What is brand image
“Because You’re Worth It”
What is L’Oréal?
A company redesigns its packaging to appeal to Gen Z consumers without changing the product itself. Which “P” is being modified?
What is Product
This refers to how a brand is perceived in the minds of consumers.
What is positioning
This metric measures the percentage of website visitors who complete a desired action, such as making a purchase or signing up.
What is conversion rate
The intentional effort by a company to shape how its brand is perceived in the market relative to competitors is called this.
What is brand positioning
“Think Different”
What is Apple?