Cadence
This was the year Cadence officially started helping franchisors grow their franchise networks faster and better.
I’m the reason you double-check that email before hitting send, and why typos don’t make it to the client.
What is meticulous?
"Bar none! The best team I have ever worked with in my career for lead nurturing."
Who is Harpal Kalsi?
This is the M in CRM
What is Management?
This legal document must be provided to prospective franchisees at least 14 days before they sign or pay anything in most Canadian provinces.
What is the Franchise Disclosure Document (FDD)?
This is the name of the symbol used in the Cadence logo.
What is the lemniscate?
I show up early, stay late if needed, and I never leave teammates wondering if I’ll come through.
What is dependable?
"I'm a raving fan! They are smart, talented, and offer great strategy for franchise development nurture campaigns and process."
Who is Liane Caruso?
A CRM helps prevent this major sales mistake — forgetting to do this after an initial inquiry.
What is follow-up?
This ongoing payment, often a percentage of revenue, is how franchisees typically pay for continued support and brand use.
What is a royalty fee?
This is how many colours are in the Cadence colour palette.
What is six?
I’m the force that makes you speak up when something feels off, even when it’s uncomfortable.
What is transparent?
"I love the business model, the team they have assembled, and the way they are helping franchise brands succeed. It's brilliant"
Who is Brian Bazely?
This feature allows team members to track each stage of the customer journey, from lead to sale.
What is a sales pipeline?
This type of fee is often paid upfront and grants the right to use the brand and receive initial training and onboarding.
What is the franchise fee?
When the Cadence team gets together in person, this is Corey’s favourite activity.
What is take pictures?
I push you to try new tools, challenge old systems, and stay ahead of industry trends.
What is modern?
"Their passion for franchise development and expertise in lead nurturing is obvious. Cadence made our sales efforts significantly more efficient."
Who is Louise Newall?
In CRM terms, this is the process of moving a lead through different stages, from initial contact to a closed sale.
What is lead nurturing?
A franchisee who operates one location and is actively involved in its day-to-day operations is known by this model type.
What is an owner-operator?
Cadence represents this many pizza brands — can you name them?
What is two? Pizza Pizza and Topper's Pizza.
I’m the spark behind creative ideas, the late-night brainstorming, and the joy you bring to your work.
What is passionate?
"You guys are fantastic! Thank you for innovating our franchise recruitment process. It's a privilege working with your team to increase the diversity within our franchise network."
Who is Kerry Boarder?
This CRM feature allows automated emails, tasks, or pipeline updates based on actions or timing.
What is workflow automation?
In franchise sales, this is the term for the process of qualifying and guiding a prospective franchisee through multiple stages before granting a franchise.
What is the discovery process (or development process)?
Cadence currently manages this number of Franchise Recruitment Specialist (FRS) call programs.
What is eleven?
I’m the invisible compass that guides your decisions, shapes your culture, and defines how your team shows up — even when no one is watching.
What are core values?
"Cadence has significantly improved our efficiency by allowing us to focus on guiding high priority candidates through our comprehensive approval process. We highly recommend Cadence, especially for franchisors with lean sales teams."
Who is Mike Stout?
In CRM terminology, this is the stage where a lead has shown interest but hasn’t yet booked a call, filled out a form, or responded to outreach.
What is a cold lead?
This clause in a franchise agreement prevents a franchisee from opening a competing business during or after the term of the agreement.
What is a non-compete clause?