BLACK ADAM
A. Sony
B. Time Warner
C. Comcast
D. Disney
C. Comcast
It is a process wherein a company buys out or takes over a company that does the same part of production process as them.
A. Stakeholder
B. Horizontal Integration
C. Vertical Integration
D. None among the choices
B. Horizontal Integration
It is believed that an individual develops relationships to media personalities like characters or hosts who do not know them personally.
A. Diversion
B. Personal Identity
C. Personal Relationship
D. Surveillance
C. Personal Relationship
An individual use media for pass time, anti-stressor or seeking a different avenue apart from the real world.
A. Diversion
B. Personal Identity
C. Personal Relationship
D. Surveillance
A. Diversion
It is gaining individual's own values and beliefs with the use of media products.
A. Diversion
B. Personal Identity
C. Personal Relationships
D. Surveillance
B. Personal Identity
Which is the correct difference between horizontal and vertical integration?
A. Horizontal integration is when a company buys out or takes over another company that does a different part of the production as them while a vertical integration is when a company buys or takes over another company that does the same part of production as them.
B. Horizontal integration is when a company buys or takes over another company that does the same part of production as them while a vertical integration is when a company buys out or takes over another company that does a different part of the production as them.
C. Both answers are correct.
D. None among the choices are correct.
B. Horizontal integration is when a company buys or takes over another company that does the same part of production as them while a vertical integration is when a company buys out or takes over another company that does a different part of the production as them.
Which statement below is true about Vertical Integration?
A. This process is a bit costly.
B. This is only possible for companies who can afford or who already established financial stability.
C. This can limit the creative control of the bigger company.
B. This is only possible for companies who can afford or who already established financial stability
Which is true about the beliefs of Curran and Seaton?
A. Media industries are dominated by government based giant conglomerates.
B. Media industries are dominated by small number of giant conglomerates.
C. Media industries are dominated by one giant conglomerate.
D. None among the choices are correct.
B. Media industries are dominated by small number of giant conglomerates.
Which is true about "Sixteen Films"?
A. They focus more on the quality of their films
B. It is less about money and power.
C. It is more about the message and does not care if it does less in profit.
D. All of the above are correct.
D. All of the above are correct.
Which among the following is true about Horizontal Integration?
A. It is the process when a company takes over another company that does the same part of production process as them.
B. An example is when Disney buys Pixar having known for similar production process.
C. Larger company has an added power.
D. All of the choices are correct.
D. All of the choices are correct.
Based from the beliefs of Curran and Seaton, what does independent ownership result to?
A. The media products are repetitive.
B. There will be more choices, creativity and diversity of products.
C. More focus to profit and power
D. All of the above are correct.
B. There will be more choices, creativity and diversity of products.
What is the result of having a few small companies who can dominate the media industry?
A. Lesser choice of media products
B. Diversity of media product choices
C. Both A and B
D. None among the choices
A. Lesser choice of media products
Which among the following is not part of the elements presented by Blumler and Katz theory?
A. Diversion
B. Personal Relationship
C. Self-esteem
D. Surveilance
C. Self-esteem
What type of integration is exemplified below?
Company A creates films which goes through scriptwriting, finding actors, shooting and marketing. Now, Company A buys out Company Y. Company Y functions as a very editing company with up-to-date special effects which suits to new generation of consumers.
A. Horizontal Integration
B. Vertical Integration
B. Vertical Integration
What is the criticism of Curran and Seaton to the movies of "Fast and Furious"?
A. The movie is repetitive
B. The movie has similar storyline as the first movie had.
C. Since it was successful at first, they made it again and the pattern repeats.
D. All of the above correct.
D. All of the above correct.
What is the complete name of Blumler and Katz theory which sites how four elements are involved with how media product is used and how it satisfies different aspects of human needs.
Uses and Gratification Theory
A group in which consumers are placed according to generally variable categories like political views, attitudes, values, and religion.
Psychographic/s
It is the primary need which aims to let an individual know information to satisfy viewers' curiosity.
Surveillance
It is an act wherein a company buys out or takes over a company that does a different part of the production process as them.
Vertical Integration.
It is a term used to group consumers according to generally fixed categories like place, age, gender, ethnicity, and social class.
Demographic