Website Navigation & User Experience
How did HCL-Tech improve the website’s navigation compared to the legacy version?
HCL fixed its confusing layout by using a clean menu with six main links so visitors could find info with one click instead of having to dig through pages.
How did the “About Us” and “Relationship Beyond the Contract” sections communicate HCL’s values?
The “About Us” and “Relationship Beyond the Contract” pages explained HCL’s focus on trust, transparency, and flexibility in a simple and believable way.
What steps did HCL-Tech take to transform its website into a lead-generation vehicle?
HCL turned its website from just an information site into a lead machine by adding analytics, better forms, and tracking tools.
What specific thought-leadership initiatives did HCL-Tech feature on its website?
HCL used things like the Straight Talk platform, innovation blogs, and ITSMA award-winning articles to show they knew their industry.
What was the digital marketing team’s new sales funnel target for FY 2015/16?
Their new goal for FY 2015/16 was to reach a $1.5 billion sales funnel from digital leads.
What design features helped visitors access content more quickly and easily?
The new homepage design had a scrolling banner, simple tabs, and a sticky “Contact Us” button that made it easier to explore.
What role did the Ideapreneurship and Employees First philosophies play in the website’s messaging?
The Employees First and Ideapreneurship ideas showed that HCL valued its workers and customers equally, which made the company seem human and not robotic.
How did the integration of Google Analytics, Demandbase, and Salesforce CRM streamline the lead process?
With Google Analytics, Demandbase, and Salesforce CRM, they could follow every visitor’s behavior and quickly send leads to sales.
How did the Straight Talk platform and ITSMA awards contribute to brand credibility?
The Straight Talk platform connected with executives and built credibility through honest conversations and expert content.
How had the team previously allocated its budget across SEO, website development, and paid platforms?
Last year, they spent around 25% on SEO, 41.5% on the website, and 9.5% on paid ads and platforms.
How did the website’s mobile responsiveness and multilingual access affect user experience?
Making the site mobile and adding a German version helped reach more people, especially in Europe, and made it easier for users on phones.
How did multimedia content like videos, infographics, and social feeds improve content relevance?
Videos, social media updates, and visuals made the content more interesting and helped people understand what the company actually does.
What measurable results did the company see from the new digital funnel?
The new funnel brought in about $1.1 billion in qualified leads in one year, proving the new digital plan worked.
What impact did social media campaigns like #CoolestInterviewEver and #aMileForHer have on brand perception?
Campaigns like #CoolestInterviewEver and #aMileForHer made the brand look socially aware and creative, not just tech focused.
What new tactics like remarketing and paid search were proposed to help reach the goal?
The team wanted to add remarketing and paid search to get better conversions and re-engage people who had already visited the site.
What elements of the site made it more visually appealing to executives in the target audience?
The website became more visually appealing with updated graphics, infographics, and videos that showed HCL as a professional and global company.
What changes made the content more personalized and aligned with audience expectations?
By adding personalized pages and industry-specific content, HCL made sure visitors saw info that fit their needs instead of generic stuff.
How did the lead scoring and follow-up system improve collaboration between marketing and sales?
Lead scoring and faster follow-ups helped marketing and sales work together better and waste less time on unqualified leads.
How did integrating thought leadership with digital campaigns help attract C-level executives?
Combining thought-leadership posts with marketing campaigns got the attention of C-level leaders and decision-makers.
How should the budget be rebalanced to support both brand building and lead conversion?
The new plan was to move more money toward paid search and remarketing while keeping strong spending on SEO and content.
In what ways did the website redesign enhance engagement opportunities for users?
Features like interactive forms, social sign-on, and technical Q&A pages helped users engage more with the site instead of just reading it.
How did these updates help shape the overall HCL Technologies brand image?
All these updates made HCL’s brand look open, modern, and creative rather than just another IT company.
In what ways did digital methods outperform traditional lead-generation approaches?
Compared to old-school methods like cold calls, this digital system was faster, automatic, and used real data instead of guessing.
What additional steps could the team take to expand the reach of these thought-leadership efforts?
They could keep growing this by adding more languages, more downloadable content, and more links between their ideas and their services.
How would these changes help HCL-Tech sustain measurable ROI and long-term growth?
These changes would help HCL grow traffic, convert more leads, and keep showing measurable results to upper management.