Reasoning
What is deductive reasoning?
This type of reasoning starts with a general statement and works its way down
What is applied research?
This research seeks to answer a question in the real world to solve a problem
What is conceptual in the context of research?
It is similar to a dictionary definition for a term
What does precise measurement require?
Precise measurement requires careful conceptual definition, Operational definition of the concept and assignment rules that are monitored by numbers or scores
What are ethical considerations in research?
These considerations would be having respect for the persons and informed consent for participation
What is inductive reasoning?
This type of reasoning starts small observation and works its way up
This type of research is used to understand the process
What is the definition of operational in the context of research?
This is how a concept is measured and induced in a particular study
What is concept in the context of measurement?
It is a generalized idea about a class of objects, attributes, occurrences, or processes. For example Gender, Age, Education, brand loyalty, satisfaction, attitude, market orientation
What is the IRB?
This is a review board that research studies are submitted to for approval
What is abductive reasoning?
This type of reasoning is based on logic
What is quantitative research?
This research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics
What does research do?
It separates good ideas, theories, and findings from bad ones
What is construct in the context of measurement?
It is a concept that is measured with multiple variables. For example Brand loyalty, satisfaction, attitude, market orientation, socio-economic status
Where does the IRB receive funding?
They get funding from the US government
What is counterfactual reasoning?
What is qualitative research?
This research is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem.
What is the dependent variable?
This is the outcome variable it depends on the influence of the other factor(s)
What is the variable in the context of measurement?
It is anything that varies or changes from one instance to another; can exhibit differences in value, usually in magnitude or strength, or in direction.
What are the 3 categories of review?
The categories are exempt, expedited, and full review
What is backward inductive reasoning?
This type of reasoning is worked backwards
What is descriptive research?
This research is a way to study designed to depict the participants in an accurate way.
What is the independent variable?
This is the predictor variable; Factor(s) that change the outcome variable
What is operationalization?
The process of identifying scales that correspond to variance in a concept
What is informed consent?
This type of consent requires that participants are informed of the purpose, procedure of the study and that they can stop participating at any point