Marketing Basics
Name one common platform companies use for marketing.
TV, social media, or online ads.
Give one example of a targeted marketing tactic food companies use.
Partnering with influencers or placing ads where specific populations are likely to see them.
What emotional strategy is often used in counter marketing?
Appeals to emotions by highlighting harmful effects and industry manipulation.
What marketing strategy involves using influencers to promote products?
Influencer marketing.
What is the primary goal of marketing?
To increase consumer awareness and persuade people to purchase a product or service.
How much do food companies spend annually on TV ads aimed at Black youth?
$333 million.
Name one industry that has been heavily targeted by countermarketing efforts.
Tobacco industry.
What is one way counter marketing grabs attention?
By showing extreme or shocking consequences of a behavior.
True or False: All marketing is aimed at selling healthy products.
False. Many marketing campaigns promote unhealthy products high in fat, sugar, and salt.
What percentage more of food and beverage ads particularly products high in fat, sugar and salt are Black youth exposed to compared to their white peers?
86-119% more.
True or False: Countermarketing can involve showing shocking or extreme information about a product.
True.
Give an example of denormalization in countermarketing.
Portraying tobacco use as harmful and socially unacceptable
What is marketing?
The process of promoting and selling products or services, including market research and advertising.
What is targeted marketing?
A strategy where ads are directed at specific demographics or populations likely to buy a product.
What is countermarketing?
The use of marketing tactics to discourage harmful behaviors or consumption of unhealthy products.
What happens when a marketing campaign exposes the motives of a production company?
It makes the company’s behavior seem harmful or manipulative.