ACES
This kind of message incorporates how health fits into a teen's life
What is a radically selfless campaign?
Focusing on a segment of the population usually defined by common demographic or behavioral characteristics.
What is targeting?
This is the group of people whose behavior you hope to influence through a communication intervention
What is primary audience?
This type of message states the disadvantages of not taking an action (e.g., the chance of death)
What is loss-framed appeal?
When people interpret messages as confirming what they already believe; paying no attention to messages they do not agree with
What is confirmation bias?
These kind of messages help reduce the burden of change felt by teens
What is messages that help teens understand how to change?
Refers to communications that are fine-tuned for an individual person, based on individually collected information.
What is tailoring?
If you want to encourage someone to stop smoking, you will need the support of this particular audience if the smoker relies on their opinion
What is secondary audience?
"Avoiding alcohol improves brain functions and increases your energy. Stop drinking alcohol today!" is this type of message
What is gain-framed appeal?
An example of this is only listening to news channels that support your beliefs/opinions
What is selective exposure?
Can help teens understand how health behaviors fit into their lives.
What is trauma-informed messaging?
These are the two distinct forms of targeting
What is demographic targeting and behavioral targeting?
People who have a reputation, or perceived responsibility, for upholding standards in a community. They can help support a behavior change goal if they agree with it, or prevent its adoption if they disagree
What are gatekeepers?
This type of message is more effective disease detection (early identification of diabetes, screening for cancer)
What is loss-framed appeal?
These two psychological principles strongly influence the acceptance or disbelief of health information
What are confirmation bias and selective exposure?