Health Messaging Basics
Health Messaging Examples
Messaging Strategies
Mental Health
100
The state of physical, social, and mental well-being
What is health?
100
What is this campaign about?
Let's Stop HIV Together is an evidence-based campaign focused on HIV stigma reduction and increasing HIV testing, prevention, and treatment.
100
What is the difference between both images below?
The first yogurt advertises the fat content while the other yogurt advertises the fat-free content. Both technically have the same fat content but they are framed differently.
100
______ describes when people have a negative impression about a particular situation or person, often based in judgement.
What is stigma?
200
What is health communication?
Health communication uses mass media (e.g. social media, TV, advertisements) or interpersonal conversations to educate people on health issues
200
What is this campaign about?
Mental health, suicide prevention, and crisis center resources
200
__________ is when a message leans in a more positive or negative direction to influence viewers. The end goal might be the same, but negative framing usually motivates people based on fear while positive framing motivates people with empowerment
What is the "framing effect"
200
This disorder affects 40 million adults in the United States age 18 and older, (18.1% of the population) every year.
What is anxiety?
300
_______ are important in health communication to show audiences the measurable impact of the health issue.
Statistics
300
What is this campaign about, based on the image?
Still Going Strong educates about common risk factors for injuries as we age and empowers older adults and their caregivers to prevent these injuries
300
How is this vitamin water framed?
The vitamin water is positively framed. Even though vitamin water is not the healthiest drink option, the framing encourages consumers to drink it in order to have energy and motivation.
300
16 million American adults (6.9% of the population) have this disorder.
What is major depression?
400
Why is storytelling important in health messaging?
Storytelling is important to help audiences relate to the spokesperson and imagine themselves in their situation
400
What might this health communications campaign be about?
Hear Her campaign seeks to raise awareness of urgent maternal warning signs during and after pregnancy. It also aims to improve communication between health care providers and patients.
400
Storytelling is one way that health messaging can reach people on a more personal level. Character-driven stories cause the brain to produce _______ (chemical) to boost empathy.
oxytocin
400
6.1 million people (2.6%) in the U.S. are diagnosed with this disorder.
What is bipolar disorder?
500
This type of marketing caters to specific groups of people based on demographics, behaviors, and interests.
What is targeted marketing?
500
Who could be the intended audience for this campaign?
Everyday people. The campaign may inspire them to reduce their fossil fuel emissions. It could also inspire them to apply pressure to oil and gas companies, politicians, and other influential people to address this issue.
500
Serena Williams wrote an article about the complications she experienced when giving birth to her daughter. She nearly died from a blood clot in her arteries, but luckily she advocated for herself and pressured her nurse into giving her the treatment and medication that she needed. Why is it impactful for her to share this story?
Serena Williams is a beloved athlete with a lot of wealth and visibility. Sharing this story showed that even with her privileges, she still faced doubt from her providers when it came to the symptoms and pain she was experiencing.
Serena writes: "In the U.S., Black women are nearly three times more likely to die during or after childbirth than their white counterparts. Many of these deaths are considered by experts to be preventable." This is due to medical racism, which occurs when providers have racial biases or are not trained on how to provide care to patients of color.
500
Research shows that positive reports and social media posts about schizophrenia, psychosis, bipolar disorder, or general mental illness have this effect:
decreases stigma