Theories
What theory says behavior is influenced by observing others, expectations, and self-efficacy?
Social Cognitive Theory
What method uses serial dramas to promote health behavior?
Sabido Method
What does HBM ignore that also affects health behavior?
Social, emotional, and economic factors
What case showed that TV ads helped reduce smoking after 18 months?
McVey and Stapleton (2000)
What theory says health behavior depends on perceived threat, benefits, barriers, and self-efficacy?
Health Belief Model
What Danish campaign reduced butter use and increased low-fat milk use?
Food habit campaigns from the 1990s
What is it called when people underestimate their health risks?
Unrealistic optimism
What study used cartoon heroes to boost fruit and veg intake in kids?
Lowe et al. (2004)
What factor in HBM refers to reminders that trigger behavior change?
Cues to action
What was the core strategy of the TRUTH campaign?
Youth-led movement confronting tobacco industry
Why can health campaigns be unfair to low-income groups?
They may not have the means to make healthy choices
What case showed that extended fear-based intervention reduced smoking relapse in heart patients?
Quist-Paulsen et al. (2003)
What is the most important factor for behavior change in Social Cognitive Theory?
Self-efficacy
What helped increase physical activity in Denmark according to Holm?
“30 minutes every day” campaign
What is a major ethical risk in health campaigns?
Stigmatizing certain groups (e.g., obesity)
What case found that HBM-based sessions reduced phone addiction in students?
Khoshgoftar et al. (2019)