Show:
The 4 "P"'s
eMarketing
Branding
The People We Serve
Potpourri
100
Telling customers about the product, personal selling, mass selling, advertising, publicity, sales promotion.
What is promotion?
100
Ththe ese are reduced in these through automation and use of electronic media.
What are costs?
100
This word has continued to evolve to encompass identity.
What is brand ?
100
This factor or characteristic is the best predictor of health services utilization.
What is consumer age?
100
One reason that marketing health services is different than marketing other consumer products is that this group of individuals drive demand.
Who are clinicians?
200
Difficulty finding a department is a negative aspect of this "p."
What is place?
200
This includes, among other things, information management, public relations, customer service, and sales.
What is Scope?
200
In branding, it is important to deliver on your brand promises. Therefore, this aspect of brand management is essential.
What is strict quality control?
200
Understanding the demographic and social make-up of your patient population will help you in managing this.
What are patient expectations?
200
How an organization gains a good reputation.
What is a earned?
300
A determinant of the company's profit and hence, survival.
What is price?
300
Started in 2002, this was the first social media sight.
What is Friendster.com?
300
Promotes images such as such as youthfulness, fun or luxury.
What are brand identity or brand identity or brand personality?
300
In terms of disparities, we see the biggest differences in health problems, lifestyles, and cultures between these two groups.
Who are blacks and whites?
300
The regulatory organization that requires satisfaction measures.
What is JCAHO?
400
This is synonymous with distribution.
What is place?
400
This is a benefit of emarketing that facilitates conversations between companies and customers.
What is Interactivity?
400
'Got milk?' is an example of what type of brand?
What is a commodity brand?
400
One of the three fundamental elements of health care that many do not have due to geography.
What is access?
400
Marketing to this audience yields a stronger return on investment than consumer marketing.
Who are physicians?
500
The decisions of brand name, functionality, styling, quality, and safety refer to which 'p'?
What is product?
500
Closing the gap between providing information and eliciting a customer reaction, speeding up the consumer's buying cycle is referred to as this.
What is Immediacy?
500
The art of creating and maintaining a brand.
What is brand management?
500
The average number of people who are dissatisfied with their service or care tell.
What is 20?
500
The principles of design, anxiety-relieving, communication of caring, personal service, accountability, and hospital culture are critical to developing this.
What is service excellence?