Strategy & SHSMD
Comms
Sheppard Pratt 101
Marketing
Social Media
100

SHSMD stands for

What is the Society for Healthcare Strategy and Market Development

100

The avenues by which messages are delivered

What are channels?

100

The year Sheppard Pratt was founded

What is 1853

100

People that a business wants to sell to

What is a target audience

100
The term for when a campaign gains massive exposure overnight

What is going viral

200

SHSMD's annual conference is called

What is SHSMD Connections

200

Sheppard Pratt's internal communications platform is called

What is Pulse

200

Sheppard Pratt is the birthplace of this type of therapy

What is occupational therapy

200

When a customer purchases products from one brand over another

What is brand loyalty

200

Sheppard Pratt has these social media platforms

What are Facebook, Instagram, LinkedIn, YouTube, and X

300

The division of Sheppard Pratt developed by strategy

What is Sheppard Pratt Solutions

300

The 4 main types of communication

What are verbal, nonverbal, written, and visual

300

Sheppard Pratt has had this many presidents

What is six

300

The words that SWOT stand for

What are strengths, weaknesses, opportunities, and threats

300

People spend this much time on social media every day

What is 2 hours and 28 minutes

400

Sheppard Pratt's strategic plan has this many sections

What is 5: people, quality and care experience, innovation, growth, stewardship

400

The earliest long distance communication method

What is the smoke signal
400

Sheppard Pratt's core values

What are to meet a need, to lead, to care, to respect

400

The 4 P's of marketing

What are product, price, place, and promotion

400

The number of people worldwide using social media

What is 5.4 billion

500

The number of states Sheppard Pratt's consulting arm has services in

What is 30 states

500

The percentage increase in employee engagement for companies using internal comms platforms

What is 30%

500

Sheppard Pratt has this many mandalas

What is 12 - each aligns with a guiding principle, and one represents all 11 guiding principles

500

What the first billboard advertised

What is the circus, circa the 1830s

500

The most popular emojis on social media

What are 😂, ❤️, and 🤣