Vertical Resource Center
Where can you find the Vertical Resource Center in Showpad?
Under Content then Experiences
What is the Benefit of Hibu Assistant?
Increase the amount of Reviews and Ratings. Target current clients via email with campaign's trying to get more business, referrals, etc.
How long does it take to get a Google AdWords campaign running at an Optimal Level?
2 to 3 months for campaigns to be dialed in and to be performing at a high level
Up to how many pages are included for a Pro Smart site?
15
Who do you contact to make changes to a pre-live product?
Reach out to the assigned DSC Rep via email or teams
Which of the following would not be an option in the Vertical Resource Center under each industry?
* ROI Info *Industry Regulations
* Blog Ideas * Collateral * Offers
Industry Regulations
What software can be integrated to upload contacts?
QuickBooks, Stripe, Square, FreshBooks, PayPal, Constant Contact, MailChimp, Zapier, Home Advisor and Leap
What percentage of the budget is allocated towards Google versus Bing for a Google AdWords campaign?
Generally starts with a spilt of 80/20 Google versus Bing. We recalculated the budget every day
What does schema markup provide/do?
Optimizing for Voice Searches
Who do you reach out to make post live changes?
DPS - 877-237-6120
Name 3 Industries that are found in the Vertical Resource Center as of August
Pet (Vet, Pet Care), Auto (Repair, Glass, Parts, Towing) , Healthcare (Chiro, Dentist), Home (Plumbing, Roofing, Tree Service, Swimming Pools, Widows), Professional (Insurance, Lawyers)
How can setting up a campaign benefit the client?
Referrals, Gain additional business from existing clients with offers, stay in contact with current clients, gain new clients with Promo
Name 3 verticals you cannot sell Google AdWords to
Firearms, Bail bonds, Garage Door, CBD, Gambling, Locksmiths, Tobacco, Political Ads, Adult Content
What is a website engagement?
It's when a visitor takes an action on a website. examples, click to call, form fill, video views, click to email, get directions, Appt Requests
What do you do with the completed BANT form?
Attach to the account under Files
What is the path to locate your eligible vertical accounts?
SF - Under Accounts, Drop down list to choose list
Typically Assistant is under a 12 month term, how does a client get the term down to 6 months?
By adding traffic onto the solution.
Name 3 verticals that cannot purchase a Basic Search Campaigns
Attorneys, Mortgages, Dentist, Chiropractors, Insurance
How many products can a client add with Ecommerce on our websites?
10
Name 5 suggested keywords found in Vertical Resource Center under Landscaping & Lawn Maintenance
To name a few - Sod installation, Lawn Aeration, Leaf Removal, Residential Lawncare, Commercial Lawncare
What are the requirements to have Hibu Assistant?
They need an OFS or SOP. (listings cannot be sync'd with another provider)
What is Impression Share?
Impression share measures the number of searches we showed up for vs. what we were eligible to show up for.
What percentage of Shoppers seek out websites that show ratings and reviews?
77%
Name Hibu Core Values
Client for Life, A+ In Team Work, Bold Goals and Big Wins, Challenge Complacency, and Unquestionable Integrity