Show:
Vocabulary 1
Vocabulary 2
Short Answer questions 1
Short Answer Questions 2
Mixed Bag
100
A person who buys a product
What is consumer
100
Something that is false , not accurate illegal
Deceptive
100
What is the main idea of the article Hidden Ad-gendas?
The main idea is ads on social media can be hard to recognize which is alarming consumer advocates. ( Hidden ads on social media and the watchdog groups are trying to correct)
100
Use the word deceptive in a sentence.
Celebrity endorsement of products on social media is deceptive unless the consumer knows the endorsement is an ad.
100
To be unsure of something; to question something
What is skeptical
200
The agenda of a person or club. The purpose of a club
What is platform
200
A person who is famous or well known in sports, business, entertainment, politics, education)
What is celebrity
200
Why did consumer advocates complain about Selina Gomez Coca cola Instagram?
Selina Gomez did not disclose that the Instagram was an advertisement for coke products.
200
Use the word transparent in a sentence.
Product endorsement by celebrities in ads needs to be transparent by including # ad.
200
The top; the highest sales
What is peak
300
The words of a song
What is lyrics
300
To make material clear and understandable by the consumer
What is transparent
300
Why might a company choose to place its product in a TV show or movie rather than pay for an individual ad?
The celebrity in the show is using the product and an individual ad cost the company more money.
300
Use the word skeptical in a sentence.
Consumers need to be skeptical if celebrities are seen using a product on social media that does not have #ad.
300
Not obvious
What is subtle
400
The Federal Government Agency that protects consumers
What is Federal Trade Commission
400
To sponsor to promote a person or product
What is endorsement
400
Why are advertisers increasingly using celebrities on social media to endorse their product?
Consumers buy what celebrities promote and many consumers are using social media instead of watching TV.
400
What are 3 ways advertisements (commercials ) have changed or evolved.
1. First companies sponsored shows (Colgate , Shell Oil Hour) 2. Next companies advertised (commercials ) between shows) 3. Companies had actors use products on the set. 4. Social Media # ad)
400
To promote your self
What is self- promotion
500
To motivate a person to get something accomplished
What is spurred
500
To no longer be a part of something; to no longer be a part of the group
What is cutting the cord (idiom)
500
Why are celebrities participating in endorsing products on social media?
The celebrities get paid large amounts of money for advertising the product. The celebrities are also self- promoting themselves.
500
Why is the Federal Government (FTC) having a difficult time establishing rules for product endorsement on social media?
The FTC is having a difficult time because the celebrities on social media have so many followers that it is difficult to regulate a celebrities popularity and watch when that celebrity is endorsing a product.
500
Having difficulty
What is struggling