Tools and Tech
Color
Typography
Image
Potent Potables
100
This program is best used for editing images, not words
What is Photoshop
100
This is the color space that our eyes capture light, which is also the same color space cameras and screens use
What is RGB (Red, Green, Blue)
100
This is the unit of measure used to describe the size of letters in a composition
What are points
100
This type of image is a collection of fixed pixels
What is a raster image
100
This person uses imagery, symbols, type, color and materials — whether printed or on a screen — to represent ideas that must be conveyed to evoke a response
What is a designer
200
This ancient machine used wood cut pages and or letter to and stamped ink onto paper
What is Letterpress Machine
200
This is the color space used to print pigmented inks onto paper
What is CMYK (Cyan, Magenta, Yellow, Black)
200
This part of a letter (or type of letter) lives partially in the basement
What is a descender
200
This type of image is made of evil, evil math
What is a vector
200
These two units of measure are related to each other and share the same first letter, too
What is Points and Picas
300
This program is best for actual-size layout of documents
What is InDesign
300
This helps us dictate the meaning of colors by assigning intrinsic or cultural meanings to the use of specific hues
What is the Psychology of Color
300
This is what we use to separate lines of text. But be careful, don't put it in your water.
What is Leading
300
Unlike an illustration, this type of image is direct and real
What is a photograph
300
It means, "without" in Latin
What is Sans
400
This tool helps the user draw shapes free hand
What is the Pen Tool
400
Don't confuse this with the two nozzles on a faucet, it has more to do with energy levels than how it feels in your hand
What is temperature
400
Typographers use the height of this letter to determine the proportions of all other letters in a font
What is the x-height
400
To purposely alter or edit the visual language used to represent a subject away from a natural presentation and toward one that is more abstract
What is stylization
400
Red and green are an example of this.
What is Complementary colors
500
This extra space on a document allows images and colors to go outside the edge of the document to ensure the final product is printed and cut correctly without creating uneven margins or white space
What is Bleed
500
This color recedes behind all other colors when put near, adjacent or on top of each other
What is blue
500
One is named after a person, but this one is named after metal.
What is Tracking (instead of Kerning)
500
This type of image is at the far end of the non-pictorial spectrum
What is a symbol
500
This is one of the most widely used fonts for signage in Europe and New York, but not Reno
What is Helvetica