Stella Artois
What year was Stella Artois first brewed?
1366
What is Kona Big Wave's Ambition?
Shatter the Craft Ceiling of One Million Barrels
What year was Estrella Jalisco first brewed?
1910
What 2 brands are national bets to win Craft?
Beer Hug & Mango Cart
How many of the Mega Brands are in the High End?
3
What are Stella's Jobs to be done in 2024?
1. Drive Relevance
2. Increase Frequency
What are Kona's 2024 Jobs to Be Done?
1. Build Awareness of Aloha Lifestyle
2. Drive Trial for Liquid Aloha
What is Estrella Jalisco's Brand Purpose?
Ignite Mexican Pride
What percentage of total beer sales is Craft?
13%
What is the #1 Priority for the High End?
Mega Brand Development
If Summer Share = Winter Share how much Net Revenue will we grow?
+14%
In Small Format, what door should we target for Kona Big Wave?
Import
What are the two new packs coming in 2024?
16oz Cans, and 1/6 BBL
What High End Brands are on the national incentive calendar for July & August?
Stella Artois & Kona Big Wave
What 5 Cities will hold this year's Let's Do Dinner Summer Series events?
Philly, Los Angeles, Chicago, Atlanta, New York City
What Brand of Chips is big Wave partnering with in the Small Format?
Kettle Chips
What teams are 2024 MLB Partners?
Arizona Diamondbacks, Texas Rangers, Houston Astros, Los Angeles Dodgers, San Diego Padres, Chicago Cubs
What share percentage is Premium/Super Premium of total Beer?
42%
What % of total volume is sold during Thanksgiving -> New Year's Eve?
12.6%
During Easter, where does King's Hawaiian rank in edible product sales?
#3
How many monthly listeners on Spotify does Natanael Cano have?
21 Million Monthly Listeners
What is the mascot for Bret Retallick's Alma Mater?
The Oregon Duck