The term for the percentage of admitted students who enroll.
What is Yield?
This school’s mascot is the Peacock.
What is St. Peter’s?
This generation prefers degrees in fields like Computer Science and Engineering more than other generations.
Who is Gen Z?
(NCES, 2022)
Many colleges are adopting this policy, which removes SAT or ACT requirements, to attract a more diverse applicant pool.
What is test-optional admissions?
This landmark Supreme Court case in 2003 upheld affirmative action in college admissions.
What is Grutter v. Bollinger?
This Yale alum has won multiple Academy Awards for her versatile roles and is one of the most celebrated actors of our time.
Who is Meryl Streep?
The term for enrolled students who do not show up in the fall.
What is Summer Melt?
This School’s mascot is the Banana slug.
What is UC Santa Cruz?
The percentage of overall undergraduate enrollment that is made up of adults.
What is 23%?
(Best Colleges, 2024)
This trend involves students who prefer short, skill-focused programs that lead to specific credentials rather than traditional four-year degrees.
What are certificate programs or micro-credentials?
This term describes the practice of colleges offering discounts on tuition to attract students, often leading to confusion about true costs.
What is “tuition discounting”?
This Harry Potter star graduated from Brown University, balancing her acting career with a degree in English literature.
Who is Emma Watson?
Students whose first communication with an institution is the application.
Who are Stealth Applicants?
The most common Division 1 College Mascot.
What is the Bulldog?
(Grand Canyon University)
This generation is increasingly choosing online and hybrid education formats to balance work, school, and life commitments.
Who are Millennials?
(EDUCAUSE, 2023)
NACAC considers this action by students to be unethical, if not illegal.
What is double-depositing?
The numeric range that US News and World Report uses to represent the diversity of an institution’s student population.
What is an index ranging between 0 and 1?
This two-time Oscar winner, known for roles in Training Day and Malcolm X, graduated from Fordham University where he studied drama and journalism.
Who is Denzel Washington?
The term reflecting the total worth in tuition revenue a student has to a school over the span of their relationship.
What is Student Lifetime Value (SLV)?
This mascot of Western Kentucky might not be a person, place or…thing…but does share a name with a popular brand of gum.
What is Big Red?
Members of this generation have driven growth in continuing education and certificate programs to upskill in fields like business and healthcare.
Who is Gen X?
(Georgetown, 2021)
To attract students during a time of declining traditional-aged enrollments, colleges are increasingly catering to this group, which includes adults seeking career advancement.
Who are non-traditional or adult learners?
Budget cuts, market demand, political climate, and public perception are reasons for the attack on this subject.
What are liberal arts?
This Grammy-winning singer and songwriter, known for hits like “All of Me”, graduated from the University of Pennsylvania, where he studied English with a concentration in African-American literature.
Who is John Legend?
This term refers to students attending multiple institutions during their academic career, a trend that has increased due to online learning and transfer-friendly policies.
What is Swirling?
Based off a fad toy from the early 1900’s, this mascot of St. Louis University is thought to bring them luck.
What is the Billiken?
The percentage of adult learners who are looking to continue their education in the next 12 months who have some college experience.
What is 64%?
(Resonate)
This enrollment strategy focuses on attracting students who previously dropped out of college before completing their degree.
What is a re-enrollment or stop-out recovery program?
Under this administration the possibility for student loan forgiveness first become law.
What is the Bush Administration with the College Cost Reduction and Access Act of 2007?
This Desperate Housewives star, a proud Texan, earned her bachelor’s degree in kinesiology from Texas A&M University-Kingsville before becoming a household name.
Who is Eva Longoria?