An "intelligence test" developed by ____ raised doubts about the validity of such tests.
Who is Edison?
100
Pfungst demonstrated that the apparent thinking ability of the horse Clever Hans was really due to the animal's ability to respond to:
What is head movements?
100
Watson proposed that consumer behavior should be studied in the ____.
What is laboratory?
100
Hull's system sought to describe and explain
What is all behavior?
100
Something that increases the likelihood of a response?
What is reinforcement?
200
The first PhD recipient to apply psychological principles to advertising was?
Who is Scott?
200
For Pavlov this is necessary for learning to take place.
What is reinforcement?
200
In Watson's system, fear, rage, and love are...
What is unconditioned responses?
200
Who formulated operationism?
Who is Bridgman?
200
The age at which children of average ability can perform certain tasks.
What is mental age?
300
Witmer's "clinical psychology" is today known as _________ psychology.
What is school?
300
Loeb used this label to describe an involuntary forced movement.
What is Tropism?
300
McDougall believed that human behavior derives from this type of tendencies.
What is innate?
300
The term social learning theory was coined by this individual...
Who is Rotter?
300
The doctrine that a physical concept can be defined in precise terms related to the set of operations of procedures by which it is determined...
What is operationism?
400
The Hawthorne Studies began as a study of the __________ work environment but led to an interest in the social-psychological climate of work.
What is physical?
400
Thorndike's ideas about the "stamping in" or "stamping out" of a response tendency led to his statement of…
What is the law of effect?
400
Mary Cover Jones's study of Peter was a forerunner of this type of therapy.
What is behavior?
400
The "third stage" of behaviorism refers to
What is Sociobehaviorism?
400
The more an act or response is used in a given situation, the more strongly the act becomes associated with that situation.
What is law of exercise?
500
The term that Cattell used to describe tests of motor skills and sensory capacities.
What is mental tests?
500
Who initiated the first steps toward an objective science of Psychology by calling mechanistic explanations of behavior, and received credit from Pavlov for the idea of "conditioned reflexes"?
Who is Descartes?
500
One part of the cerebral cortex is essentially equal to another in its contribution to learning; this is Lashley's principle of ____.
What is Equipotentiality?
500
Skinner claimed that he studied operant behavior while Pavlov studied ____ behavior.
What is respondent?
500
The efficiency of learning is a function of the total mass of a cortical tissue.