I'm CONTENT About It
This platform is used to draft and manage content calendars
Smartsheet
These are the 3 inital metrics we track in emails
What are clicks, opens and replies
In addition to Google Search, Business Profile puts a focus on getting you listed on this platform
Google Maps
This file helps AI crawlers like GPTBot know what parts of your site they can access?
robots.txt
These should always be created immediately after a meeting and communicated to the team
Basecamp Cards
These AI tools are used to speed up the creation process
We make these short, clear and personalized to increase open rates
Email Subject Line
Google Business Profile is an exceptionally powerful tool for this type of business
Local Business
A type of Schema should you use to increase your chances of showing up in Google’s Q&A-style results?
FAQPage schema
This team member is responsible for running the bi-weekly client meeting
Account Lead
This tells the reader what to do next—e.g. “Book now,” “Get a quote.”
Call To Action (CTA)
These types of emails go to prospects we've never spoken to before and may not know who we are.
You can list up to 20 of these on GBP so customers can learn more about your offerings
Services
This tag in your HTML gives a short summary of your page's content
Meta Description
This is the quick follow-up right after the meeting to align the team
Debrief
We ask another teammate to do this process to avoid presenting any errors to the client.
QA Check
We send this type of an email when we need to ensure more people saw the update and we want to restate our value and next steps
Re-Send to Unopens
This process must be completed by every client to ensure their GBP will be displayed correctly
Verification
These two platforms where publishing content can improve your visibility to LLMs
What are Wikidata and Internet Archive
You should always avoid and never do this to your team during a client meeting
Putting them on the spot
This quote is a piece advice Joe always gives about QA
QA Saves Time
We adjust this in every email based on client, urgency, topic, and CTA
Tone
These short essays from customers can make all the difference in your reputation and ranking
Reviews
This term refers to structuring your content around one central theme and linking to related subtopics
A topic cluster
These two steps should be followed immediately after a client meeting
Creating the next master agenda and sending a follow-up email