Spend
Products
Behavior
Giving/Receiving
Demographics
100

What is the percentage of holiday gifts that are impulse buys?

(Within 5%)

25% (The NPD Group)

100

50% of consumers plan on giving their loved ones what for the holidays?

(Within 5%)

Clothing

(National Retail Federation)

100

What is the most popular month to start holiday shopping?

October (Shopify)

100

What is the most popular gift purchased for holidays?

Gift cards

(PRNewswire)

100

This state has the largest shopping mall in America

Minnesota (Mall of America)

200

Americans spend an average of $123 on their spouses for Christmas. However, this amount is not equal for men and women. In fact, stats show that men spend around $___ more on their partners than women do. 

(Within $5)

$20 (CensusWide)

200

The top-selling gifts for kids in 2020, reported the National Retail Federation, were ____ for girls and ____ for boys

Barbie products, LEGO kits

(National Retail Federation)

200

Besides the mall, almost 45 percent of respondents said they were planning to shop at this place for the holidays. 

Grocery store

(National Retail Federation)

200

On average, shoppers buy this many presents during the holiday season.

(Within 3)

14

200

On average, shoppers will spend around $1121 each on holiday gifts, according to one retail forecast. Which generation, living in places like Brooklyn, Austin, and Portland, are expected to spend more than most people—up to $500 more?

Millennials (MentalFloss)

300

Consumers will spend more than $12 million every minute during the peak shopping hour of Cyber Monday. What is the peak shopping hour on Cyber Monday? 

8-9pm Pacific Time or 11pm-12am Eastern Time (Adobe)

300

What is the top sector/retailer type that benefits most from holiday quarter, generating over 34% of its sales during this time?

Hobby, toy, & game stores

(Statista)

300

58% of consumers say social media will influence their holiday buying decisions. What are the top 3 most influential social media channels?

  • Facebook (67 percent)
  • YouTube (57 percent)
  • Instagram (52 percent)

(McKinsey)

300

The % of people who have lied about liking a gift.

(Within 5%)

62% (OnePoll)

300

Which two generations spend the least on Black Friday?

Baby Boomers, Gen X. Generation X shoppers have set aside budgets of $575, while Baby Boomers have budgets of $525 

(Klarna)

400

Two-thirds of US consumers planning to shop during the Thanksgiving weekend, according to the National Retail Federation.

List the days in order of most to least people planning to shop: Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday

  • 130 million on Black Friday
  • 71 million on Cyber Monday
  • 66 million on Small Business Saturday
  • 35 million on Sunday
  • 33 million plan on Thanksgiving Day

(National Retail Federation)

400

What is the most wanted holiday gift that women want? What is the most wanted holiday gift that men want?

Jewelry; Gift cards

400

Holiday shopping starts earlier and earlier every year. What is the top concern that consumers have which pushes them to shop earlier?

Inventory availability OR slow shipping times

(McKinsey)

400

25% of Americans don't buy anything for ___ during the holidays; and 35.3% don’t buy anything for ___. Meanwhile, 51% buy gifts for themselves.

Their adult children; Their friends (CensusWide)

400

What state has the highest holiday purchasing?

Maryland has the highest holiday spending of all 50 states, with an average anticipated holiday spending of $2,714.50 per household 

(Chamber of Commerce)

500

Cyber Monday takes place the Monday after Thanksgiving and Black Friday. In what year was it introduced?

(Within 2 years)

2005 (National Retail Federation)

500

What product category has had the highest year-on-year growth for holiday shopping?

  • Luxury Handbags (+59 percent)
  • Furniture (+44 percent)
  • Footwear (+37 percent)

(Salesforce)

500

What is the #1 most regifted item?

Candles

(Daily News)

500

What do Americans believe is the hardest gift to wrap?

Bicycles (PRNewswire)

500

In one survey, 19 percent of Millennials said they’d rather text with their boss on a weekend than go holiday shopping. A fifth of Baby Boomers would rather go to the ______.

Dentist (MentalFloss)