Organic & Paid Social
This type of social reach relies on algorithms and followers without ad spend.
What is Organic Social?
This "partnership" brings Gemini's intelligence to Apple's ecosystem.
What is the Siri & Gemini partnership?
AI-generated summaries at the top of Google results are called this.
What are AI Overviews?
Unlike PPC, LSAs operate on this "Pay Per" model.
What is Pay Per Lead?
This is what the acronym "SEO" stands for.
What is Search Engine Optimization?
This strategy uses "boosted" posts to guarantee visibility to a specific audience.
What is Paid Social?
Search is moving from simple keywords to these natural interactions.
What are Conversations?
This is the primary reason why organic CTR is dropping for many sites.
What are Zero-Click Searches?
This green checkmark builds immediate trust with LSA viewers.
What is the Google Guaranteed badge?
This term describes the percentage of users who leave a site after one page.
What is Bounce Rate?
The blog suggests using organic social for this "B" word: establishing trust.
What is Branding/Brand-building?
This Google AI feature provides direct answers, often removing the need to click.
What are AI Overviews (SGE)?
To survive the AI shift, brands must focus on this: Expertness, Authoritativeness, and Trustworthiness.
What is E-A-T (or E-E-A-T)?
LSAs appear at this specific location on a Google Search result page.
: What is the very top (above PPC and Organic)?
This is the most popular video-sharing social platform.
What is TikTok?
This is the ideal "mix" or ratio of organic vs. paid content recommended.
What is the Hybrid approach?
This type of search query is becoming more common as users "talk" to AI.
What are Conversational/Natural Language queries?
This type of "Long-form" content is still vital for ranking in an AI world.
What is Pillar Content?
These specific types of businesses (e.g., plumbers, lawyers) benefit most from LSAs.
What are Service-Based Businesses?
This is the term for a "fictional representation" of your ideal customer.
What is a Buyer Persona?
Paid social is most effective at this stage of the marketing funnel.
What is the Bottom of the Funnel (Conversion)?
This is the name of the "Revolution" changing how we discover info online.
What is the AI Revolution?
This "Human" element is what AI cannot replicate in high-quality writing.
What is Personal Experience/Voice?
To rank high in LSAs, you need a high volume of these from customers
What are Reviews?
This "C" word describes the process of turning a lead into a customer.
What is Conversion?