Target Markets
Hotel Ownership and Types of Guests
Chapter One
Hotel Organization
Hotel Departments
100
A level of service emphasizing clean, comfortable, inexpensive rooms that meet the most basic needs of guests.
What are economy/limited service hotels?
100
Type of guest that are less likely to share rooms, stay with friends or relatives, account for a significant portion of lodging demand, and demand wi-fi, computer services, and meeting spaces.
What are business travelers?
100
A group of independent hotels that have banded together to refer guests to other affiliated properties.
What are referral groups?
100
A statement that defines the unique purpose that sets one hotel or hotel company apart from others.
What is a mission statement?
100
A schematic representation of the relationships between positions within an organization
What is an organizational chart?
200
Type of hotel that is intended to appeal to specific travelers who enjoy certain architecture, art, culture, special interests, and amenities.
What is a lifestyle hotel?
200
Actions, deeds, performances, efforts are all examples of this type of service that hotels offer guests.
What are intangible service?
200
A nationally accepted benchmark for the design, construction, and operation of high-performance green buildings.
What is LEED (Leadership in Energy and Environmental design)?
200
This hotel department must work closely with the hotel's sales, marketing, and front office division. They are responsible fore capturing and processing reservation requests for future overnight accommodations.
What is the reservations department?
200
Those activities and standards an organization must successfully perform or achieve to effectively carry out its mission.
What are goals?
300
Identifying smaller groups within a target market and developing products and services to satisfy these groups
What is market segmentation?
300
Type of hotel guest that brings a different set of needs and expectations, languages barriers for example.
What are international travelers?
300
Programs developed by hotel companies to create and sustain brand loyalty among guests.
What are frequent traveler programs?
300
An arrangement in which two or more part-time employees share the responsibilities of one full-time position.
What is job sharing?
300
This rooms division department has many responsibilities including; selling guestrooms, registering guests, maintaining guest accounts, and coordinating guest services.
What is the front office?
400
Defined groups of travelers that the hotel seeks to retain or attract as guests
What are target markets?
400
A method of distribution whereby one entity that has developed a particular pattern or format for doing business grants the other entities the right to conduct such business provided they follow the established pattern.
What is franchising?
400
This program focuses on energy efficiency in various pieces of equipment and appliances.
What is the Energy Star Program?
400
The day-to-day operating procedures that staff members use to implement strategies.
What are tactics?
400
The practice of maximizing revenue by balancing the room rates guests pay with hotel occupancy. The challenge is securing the highest possible room rate for each potential guest, while not turning away any potential guest simply because room rates are too high.
What is revenue management?
500
Type of hotel in which there is one owner who informs the management company of when he or she wants to occupy the unit. The management company is free to rent the unit for the remainder of the year.
What is a condominium hotel?
500
Type of hotel ownership that operate properties owned by other entities and have an expertise in operations, financial management, staffing, marketing and sales, and reservation services.
What is a management contract?
500
A large travel agency with significant room rate negotiating power
What is a travel management company?
500
A list of the personal qualities, skills, and traits necessary to successfully perform the tasks outlined in a job description.
What are job specifications?
500
A change in the usual way of doing a job so that a qualified person with a disability can participate, but a change that does not impose "undue hardship" on the employer.
What is a reasonable accommodation?