Hospitality Basics
What does the term “hospitality” primarily refer to?
Providing service and care to guests.
What is a “target market”?
A specific group of consumers a business aims to reach.
What does OTA stand for in travel?
Online Travel Agency.
What is a “front of house” employee?
Someone who interacts directly with guests (e.g., server, host).
What does DECA stand for?
Distributive Education Clubs of America.
What is the main goal of the hospitality industry?
To create a positive guest experience.
What is the difference between advertising and sales promotion?
Advertising builds awareness; promotions encourage immediate action.
Give an example of a tourism multiplier effect.
Hotel guests spend money at local restaurants and shops.
What is “food cost percentage”?
The cost of food sold divided by the revenue from it.
What are DECA’s four guiding principles?
Competence, Innovation, Integrity, and Teamwork.
Name the four main sectors of hospitality.
Lodging, Food & Beverage, Travel & Tourism, Recreation.
Give one example of upselling in hospitality.
Offering a room upgrade or premium meal option.
What type of tourism focuses on sustainability and nature?
Ecotourism.
What is a prix fixe menu?
A set menu with a fixed price.
Name one DECA Hospitality & Tourism event.
HTDM, HLM, QSRM, TTDM, etc.
What is the difference between “guest satisfaction” and “guest loyalty”?
Satisfaction is a single experience; loyalty means repeat business.
What does CRM stand for in marketing?
Customer Relationship Management.
What is a travel itinerary?
A detailed schedule of a traveler’s plans and activities.
Why is portion control important in food service?
It ensures consistency and controls costs.
What does a DECA role-play scenario test?
Problem-solving, communication, and industry knowledge.
What is the “intangibility” of hospitality services?
You can’t see or touch the service before purchase.
What is yield management used for in hospitality?
Adjusting prices based on demand to maximize revenue.
Name two external factors that can impact tourism demand.
Weather, economy, political instability, pandemics, etc.
What does HACCP stand for?
Hazard Analysis and Critical Control Points.
What is the DECA Diamond a symbol of?
The organization’s ideals and student potential for leadership and success.