Resumes & Cover Letters
A social media site that is specifically for the workplace and job recruiting.
What is LinkedIn?
An example of a luxury hotel brand.
What is the W, Four Seasons, Ritz-Carleton, etc.?
The W in a SWOT analysis.
What is a weakness?
True or False: Sales is part of promotion, one of the four P's of marketing.
What is True?
This is the most visited city in the world.
Where is Bangkok?
This is a sentence in your resume describing what you have done in your previous experiences. Usually starts with an action verb and is quantifiable.
What is a "one-liner"?
The name for a restaurant that has more than one location under the same owner.
What is a chain?
The type of market segmentation where you classify people based on their motivations.
What is psychographic segmentation?
Name two of the eight core customer needs.
What are convenience, quality, price, information, personalization, security, recognition, and empathy.
True or False: Disney World was the first theme-park in the world.
What is false?
A one-page document that applicants submit along with their resume that summarizes professional experience and background.
What is a cover letter?
The term for a hotel worker who carries luggage for guests.
What is a bellhop?
In this type of product pricing, you set the price at or below cost in order to attract customers.
What is market penetration pricing?
This is what it is called when you sell a customer additional related products after selling an initial product.
What is cross-selling?
The name of the famous Harry Potter-themed attraction at Universal Studios.
What is The Wizarding World of Harry Potter?
This is the first question that an interviewer will ask you when you sit down for an interview.
What is "tell me about yourself/walk me through your resume"?
In a classic table setting, this piece of silverware goes to the right of the knife.
What is a spoon?
The D in the AIDA model of advertising.
What is "desire"?
This is the last step in the seven steps of the sales process.
What is follow up?
The country that is the largest in the world by land area.
What is Russia?
This is the maximum amount of time an employer will spend looking at your resume.
What is 45 seconds?
The type of tourism where you visit a working farm or other agricultural, horticultural, or agribusiness operation.
What is agritourism?
Name an external factor that impacts price.
What is competition, environment, or the economy?
The type of sales approach that is not recommended and gives salespeople a bad reputation.
What is hard selling?
The name the island nation in the Indian Ocean famous for its luxury overwater bungalows.
What is the Maldives?