HTDM - 822
What do many hotels do with the money they have accumulated as a result of periods of positive cash flow?
A. Buy personal items, C. Reinvest the funds, B. Spend all available cash, D. Purchase excess supplies
C: Reinvest the funds. Smart hotels reinvest some of the money left over during periods of large positive cash flow back into the business. Many hotels take advantage of positive cash flow to make improvements in the property or to put aside some funds to cover expenses during slow times. Hotels would not use excess funds to buy personal items. Smart hotels do not spend all available cash, but save some for emergencies. Purchasing excess supplies is not a good use of extra funds because the hotel will have storage costs.
A cruise line with a quality culture would have executive-level managers who are:
A. committed, involved, and take responsibility for quality.
B. good at delegating all commitments for quality assurance.
C. deceitful, noncommitted, and not responsible for quality.
D. able to enlist the expertise of outside contractors for quality.
A: Committed, involved, and take responsibility for quality. Executive-level managers are both committed and involved. They take responsibility for quality and do not delegate that responsibility. This is a characteristic shared by organizations with a quality culture. The alternatives remove the responsibility for quality from the executive-level manager and delegate it to others.
Tables and charts included in the main part of a marketing report are useful and effective only if they are: A - visually appealing, C - computer generated, B - graphically portrayed, D - properly interpreted.
D:
Properly interpreted. Researchers often include tables and charts in the main part of marketing reports in order to graphically depict various statistics that may be difficult to understand. However, the tables and charts are not useful or effective unless the information they present is properly interpreted. For example, including pie charts and bar graphs of percentages, tabulations, and ratios is pointless unless there is an accompanying explanation. Tables and charts are graphically portrayed in marketing reports, but that is not what makes them useful and effective. They are intended to be visually appealing. However, they still must be properly inter-preted. Tables and charts do not need to be computer generated in order to be useful and effective.
One reason many travel and tourism businesses work together to market their products is because travel and tourism products are:
A. segmented.
B. complementary.
C. competitive.
D. experimental.
B: Complementary. Travel and tourism products usually depend on each other and need each other to exist. They are complementary products that make each other complete. For example, resorts in remote locations need transportation companies, such as airlines and charter buses, to bring guests. As a result, many travel and tourism businesses work together to market their products. Tour operators often consolidate these products in a package and provide such complementary products as airline transportation, hotel accommoda-tions, rental car, sightseeing trips, and meals. Although many travel and tourism products appeal to certain segments of the market and compete with each other, those are not the reasons travel and tourism businesses work together to market their products. Travel and tourism products usually are not considered experimental.
A large golf resort with a quality culture would have executive-level managers who are:
A - committed, involved, and take responsibility for quality, B - good at delegating all commitments for quality assurance, C - deceitful, noncommitted, and not responsible for quality, D - able to enlist the expertise of outside contractors for quality.
A: Committed, involved, and take responsibility for quality. Executive-level managers are both committed and involved. They take responsibility for quality and do not delegate that responsibility. This is a characteristic shared by organizations with a quality culture. The alternatives remove the responsibility for quality from the executive-level manager and delegate it to others.
Which of the following is information about employees that airlines are required by law to maintain:
A. Names of relatives
B. Educational histories
C. List of references
D. Identification numbers
D:
Identification numbers. Airlines are required by law to maintain certain information about their employees such as
their identification numbers. These numbers might be Social Security numbers and employee ID numbers that clearly identify each employee. Airlines use these numbers when reporting wage and salary information to the government for tax purposes. Many airlines maintain data about their employees' nearest relatives, educational histories, and references; but this information is not required by law.
Which of the following is one of the main responsibilities of a convention hotel sales manager:
A. Make sales calls
B. Recruit qualified staff
C. Prospect for clientele
D. Schedule demonstrations
B:
Recruit qualified staff. One of the main responsibilities of a convention hotel sales manager is to recruit, select, and hire qualified individuals who will be the most effective salespeople for the hotel. Having the right people on staff is the best way to sell the hotel's services. Qualified salespeople often are able to sell, even under difficult situations. Sales managers usually are not responsible for making sales calls, prospecting for clientele, or scheduling demonstrations.
How does a convention and visitors bureau help a convention/meeting planner?
A. It promotes the group to the area chamber of commerce.
B. It obtains state funding to help pay for the convention's expenses.
C. It negotiates terms with the vendor for the convention/meeting planner.
D. It identifies appropriate vendors that can meet the specific needs of the group.
D: It identifies appropriate vendors that can meet the specific needs of the group. A convention and visitors bureau (CVB) represents several businesses (e.g., hotels, major attractions, transportation services, etc.). The primary objective of the CVB is to promote the city to convention planners, tour wholesalers, and individual tourists. Negotiations are done between the meeting planner and the vendor. A CVB is not in business to promote the group to the area chamber of commerce nor does it seek state funding for convention groups.
Determine whether the following statement is true or false: Dissemination of legislative information is the primary function of professional organization/trade association publications.
A - True, other material in these publications serves as filler
B - False, members are not interested in legislative information.
C - True, the primary function of these publications is to keep members up-to-date on legislation.
D - False, these publications also contain valuable information about trends, research, techniques, etc.
D: False, these publications also contain valuable information about trends, research, techniques, etc. The publications of trade associations and professional organizations are highly valued for their informative articles, research data, and advertisements, in addition to their presentation of relevant legislative information.
Which of the following would be most important to an airport gift shop salesperson when filling in sales checks:
A. Adaptability
B. Attention to detail
C. Initiative
D. Enthusiasm
B:
Attention to detail. Paying close attention to detail improves accuracy and helps to prevent sales check errors. Because sales checks are important business records, airport gift shop salespeople must be sure that all data are entered accurately and completely. Adaptability, initiative, and enthusiasm are positive personal characteristics salespeople should exhibit under all selling circumstances.