Elements of a Press Release
What is the most important part of a press release called?
What is the Head?
What types of words and language should you use in your headline to make it irresistible?
What are action verbs, clear, understandable language?
When is the worst time to publish your press release?
What is on the hour? Example: 1 p.m., 3 p.m.
What are the maximum amount of pages for a press release and how many lines total?
What is one page and thirty lines?
What type of information should be included in the first paragraph of a press release?
What is nothing new, the only things that should be answered are the six questions (who, what, when, where, why, and how)?
When should you send your press release to top journalists?
What is the day before it officially goes live?
What six questions should be answered at the beginning of the press release?
Who, What, When, Where, Why and How?
How many people should you use quotes from for a press release?
What are one or two critical spokespeople?
What type of journalists should you reach out to?
Who are the journalists (just a few) that have experience covering your industry?
What is the background information that provides readers with background for the story called?
What is the context?
What type of information should be included in the last paragraph of a press release?
What are details that strengthen your narrative or details about future implications of your announcement?
What is another type of way to reach out to journalists instead of using emails and why is it beneficial?
What is snail mail or another offline channel which allows you to differentiate yourself from the competition?
What are the four things that a press release must be?
What are accurate, precise, simple, and clear.
Where do you summarize the "who" and the "what" of a press release?
What is in a boilerplate?
What should you do after your press release gets picked up by the media?
What is to release a "second wave" of distribution by sharing specific stories?