Bidding
If a city loses money for a failed bid, what is it called?
Bid Expense
What are the three aspects of the Triple Bottom line?
-Economic impact
-Social impact
-Environmental impact
What kind of information do economic reports gather?
Visitor spending, operations, capital projects
What is a legacy?
Contributions by individuals, companies or organizations that have helped advance sustainable and environmental care within a national or international sport event and have left a social impact and/or legacy to the community
What is an example of social impact?
-Sponsors connecting with consumers through social media.
- Volunteers taking pride in hosting events in their city.
- Health, education, culture, gender equality, diversity and human rights
What are some important things to remember when making a bid?
- The big fee should be less than the economic impact of the event
- The bid fee is the same as the host fee
Define economic impact
How an area can be affected (negatively and positively) by the economics of an event.
Economic impact (“profit”) is a dimension of Triple Bottom Line that refers to the economic value left in a community after hosting an event (i.e., total industry output, GDP, wages/salaries).
For example, the 2020 Tim Horton’s Brier cost $1M
and generated over $8M of industry output for
Kingston (8x initial investment)
If an event has an economic impact of $1.1 billion, which kind of economic impact result is it referring to?
Industry output
How can a legacy be made at a sporting event?
The legacy of a sporting event can be economic, social, cultural, environmental, and more.
- job creation
- increase in volunteer opportunities
- increase participation in sports
- bringing diverse groups together
- creates a sense of community
What is an example of an economic impact?
- increased tourism
- job creation
- infrastructure development
- restore and support local businesses
If an agency is interested in hosting an event, the agency must put forward a minimum fee to secure hosting rights. What is this money considered?
Bid fee
Define social impact
Social impact (“people”) refers to the effects left on
people and communities (particularly their well-being) after a sport event concludes. Positive social impacts include improving health, quality of life, education, services, and human rights.
For example, JLO and Shakira’s performance at the
Super Bowl highlighted the social injustices of Latino
cultures bringing awareness to issues of human
rights/discrimination.
Surveying participants at a sport tourism event helps to gather information for which part of the Sport Tourism Economic Assessment Model (STEAM)?
Visitor spending
Creating a plan, following the plan and being successful is an example of what kind of legacy?
A positive, planned legacy
What is an example of environmental impact?
- excessive garbage left after events
- noise pollution from large crowds
- venue construction can destroy natural ecosystems
What bid campaign expenses might you occur if you were to bid on the Sport Tourism Sport Event Congress (SEC)?
Bid book design and print, travel to observe SEC, promotional items
Define environmental impact
Environmental impact refers to the impacts left on the environmental after a sport event.
Sport events were criticized for having negative impacts such as increased waste, traffic congestion/carbon emissions, removal of trees, etc. Governments and NGO’s (including the IOC) are enforcing sustainability initiatives as the world addresses climate change.
For example, the 2024 Paris Organizing Committee used 95% of existing and/or temporary venues to stage the Olympics instead of building new venues. Future Olympic hosts (i.e. Milano Cortina, LA, Brisbane) will also repurpose existing venues.
There is a city that is expected to use 100% of existing and temporary venues at the upcoming Olympic and Paralympic Games. What city is it?
Los Angeles
Leaving a city in a deficit (out of money) after hosting an event is an example of what kind of legacy?
A negative, unplanned legacy
Reconciliation with First Nations People is what kind of impact?
Social impact
What are typical revenue sources for bids?
Grants and Municipal Accommodation Tax (MAT)
**Kingston's MAT rate is 5%**
Which is the easiest to quantify (measure) with impact studies?
Economic impact
If a city loses money after a sporting event, is it considered a positive economic impact or a negative economic impact?
Name 2 global threats to the global sport tourism industry.
Pandemics, politics, weather (extreme heat, typhoons, etc.)
When planning an event, creating an agenda for Sustainable Development is a commitment to what type of impact?
Environmental impact