This to guest comments, particularly negative ones, are crucial to maintain confidence in a hotel.
What is Quick Responses?
100
Like most familiar internet ads today, an offer was promoted aggressively by a banner ad announcing soft-opening celebration that asked people for this which then took them to the booking page.
What is "click here for details"
100
Hotel ICON made extensive use of this rather than traditional media in its launching.
What is the Internet?
200
Keyword searches are an important area of this particular yodeling search engine.
What is Yahoo?
200
There is a trend towards customers that book with shorter lead times, which this facilitate
What is Online Travel Agent?
200
*Daily Double*
There were nearly
20,000 people who “checked in” at the hotel using Facebook. Over
5,000 persons who did this to Hotel ICON’s Facebook page as of 18 January 2012.
What is Like?
200
The idea is for Google to select websites that have expressed interest in publishing advertisements.
What is "crawling?"
200
Hotel ICON’s website is where customers get their first
impressions before arrival.
What is Hotel Icons website?
300
Hotel ICON pays the search engines on this basis ranging from 5 to 50 cents per click.
What is “pay-per-click” basis?
300
During the launch phase as it allowed the collection of this from all major markets for strategy fine-tuning.
What is Feedback?
300
A hotel has also to be prominent in social media and responsive to customer comments in order to do this.
What is sustain interest and generate more business?
300
Google automatically delivers Hotel ICON ads that are targeted to its audience through (a) contextual targeting, at
(b) placement targeting, and this.
What is (c) interest-based advertising?
300
Hotel ICON shows that its website alone could account for as much as this percentage of the businesses.
What is 18%
400
Baidu was the most popular search engine in in this area.
What is Mainland China?
400
The average length of stay for guests booking through OTA's.
What is 3?
400
Being ranked and rated highly through social media
is powerful this for a new hotel.
What is word-of-mouth
400
Banner advertisement only select this group.
What is Targeting Potential Customers?
400
This many internet users in the world that make internet advertisement successful.
What is 2.2 billion?
500
Yahoo reported 10,000 clicks per month, whereas Google made this many clicks per months.
What is 3,500
500
Hotel ICON tries to convert customers who book through OTAs into what when they make reservations in the future
What is direct booking customers?
500
Hotel ICON recognizes the importance of managing such this to the comments in a professional and speedy manner.
What is review and response?
500
The hotel ensured that its banner advertising was dynamic and engaging during the launch period to generate this and bookings.
What is interest?
500
This layout gives users an understanding of the entire hotel experience in a refreshingly open and honest manner.