The Role of VA
What is one key purpose of a Voice Assistant?
To make tasks easier and more efficient.
What are the key benefits of using VA features?
a. Hands-free convenience
b. Accessibility
c. Improve efficiency
d. All of the above
d. All of the above
What is a primary concern regarding the use of voice assistants in smart homes?
a) High cost of installation
b) Difficulty in understanding different languages
c) Concerns over privacy and security
d) Lack of available features
c) Concerns over privacy and security
TRUE OR FALSE
Users with anthropomorphism traits such as narcissistic or Machiavellianism are less likely to trust and use voice assistants for performing tasks.
TRUE
Which of the following is a way Voice Assistants help improve productivity?
A) By cooking meals
B) By automating tasks like scheduling meetings
C) By creating social media posts
D) By driving cars
B) By automating tasks like scheduling meetings
Which of the following is NOT and advantage of using VA?
a. Emotional Connection
b. Accessibility & Inclusion
c. Business Growth
d. Visual Representation
d. Visual Representation
How might voice assistants compromise user privacy?
a) By displaying personal photos on public screens
b) By sharing user location data with third parties without consent
c) By deleting important files from user devices
d) By changing user passwords without authorization
b) By sharing user location data with third parties without consent
Which type of voice assistant’s vocal characteristics is found to be more persuasive in influencing purchase decision?
a) A voice assistant with a neutral or positive tone
b) A voice assistant with a robotic monotone voice
c) A voice assistant with a negative tone
d) A voice assistant with a positive tone
a) A voice assistant with a neutral or positive tone
What is it called when a Voice Assistant adapts to your personal preferences?
Personalization.
Which of the following is a key reason why consumers prefer voice assistants for shopping?
A) The ability to physically inspect products before purchase
B) Faster response time and convenience
C) Requirement for extensive typing
D) Lack of product descriptions
B) Faster response time and convenience
Which ethical concern is highlighted regarding the potential bias of voice assistants, such as Amazon Alexa?
a) The inability to understand regional accents.
b) The tendency to favor products from partnered marketplaces.
c) The exclusion of users with disabilities from accessing certain features.
d) The promotion of harmful or misleading information to users.
b) The tendency to favor products from partnered marketplaces.
The shift from traditional search and purchasing habits to voice-activated interactions has facilitated what?
Impulse buying and faster decision making
Why is hands-free interaction considered a major advantage in the role of Voice Assistants?
Because it allows users to multitask and perform activities without needing to physically interact with a device, saving time and effort.
How does voice assistant personalization impact consumer engagement?
A) It increases engagement by providing tailored experiences
B) It decreases engagement by reducing interaction time
C) It has no effect on consumer engagement
D) It makes users less likely to return to the platform
A) It increases engagement by providing tailored experiences
Well-known voice assistants have faced "scrutiny" regarding privacy. What does this scrutiny primarily involve?
a) The physical design of the devices.
b) The frequency of software updates.
c) The continuous recording of voice inputs.
d) The compatibility with other smart home devices.
c) The continuous recording of voice inputs
How do perceived usefulness (PU) and perceived ease of use (PEU) influence users' attitudes and behavioral intentions toward adopting voice assistants?
When users perceive voice assistants as highly useful for tasks like information retrieval, they are more likely to engage with them regularly. Similarly, when people find voice assistants easy to use, they are more likely to have a positive view of them and continue using them to perform tasks.
In what way can Voice Assistants indirectly influence consumer behavior in business settings?
By providing personalized recommendations that can guide purchasing decisions and increase engagement.
Amazon implies that the "pretext of improving services" used by voice assistant developers primarily masks:
a) A lack of technological innovation.
b) The necessity for continuous data collection.
c) An intent to prioritize user convenience.
d) The complexity of ethical algorithm design.
b) The necessity for continuous data collection.