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Vocabulary 1
Cluster 1: "What's Wrong with Advertising" and "Ad Power"
Cluster 2: "A Long Way to Go:Minorities and the Media" and "The Color Green"
Persuasive Techniques
Vocabulary 2
100
A kind of media that encourages people to buy, use, or do something.
What is advertising?
100
Authors include evidence in their writing in order to: A. persuade readers to agree with their arguments B. entertain readers while telling about their ideas C. encourage readers to learn more about a subject D. convince readers there are two sides to an issue
What is A, persuade readers to agree with their arguments.
100
Daniel Dae Kim says that Asian actos get few chances to "move beyond the stereotype." Why is Kim's statement probably reliable? A. He agrees with the author's beliefs B. He made this comment many years ago. C. He has an important part on a popular show. D. He is an Asian actor with many years of experience.
What is D, he is an Asian actor with many years of experience.
100
This persuasive technique is a statement suggesting that everyone is using a specific product, so you should too.
What is bandwagon
100
This word's definition is a group that has fewer members than most groups have.
What is a minority.
200
This word's definition is ask for a good reaction.
What is appeal.
200
Which sentence best states the author's argument in "Ad Power"? A. Ads can be as small as logos on clothing B. Ads are a good source of information about products C. Ads are everywhere, and they influence people's decisions D. Ads have a long history, but modern ads appeal more to people's emotions.
What is D, ads have a long history, but modern ads apeal more to people's emotions.
200
According to the passage "A Long Way to Go", what is one way minorities have "struggled to increase their own impact in the media"? A. They publish magazines that express minority views. B. They volunteer to help at community centers. C. They protest against the Academy Awards. D. They produce TV shows.
What is A, they publish magazines that express minority views.
200
This persuasive technique is when the name of a product is repeated many times.
What is repetition.
200
This word's definition is an idea people have about an entire group.
What is stereotype.
300
The definition for this word is: the money a company makes after expenses.
What is profit.
300
"Ad Power" and "What's Wrong with Advertising" is mostly about how advertisements A. are created B. affect people C. change over time D. provide useful information
What is B, how ads affect people.
300
What makes "The Color Green" an editorial? A. It compares two different points of view. B. It includes a plan for dealing with a problem. C. It uses facts to support the author's opinion. D. It covers an issue that interests many people.
What is C, it uses facts to support the author's opinion.
300
This persuasive technique is a catchy phrase often used to sell a service or product
What is a slogan
300
This word's definition is a person who is supposed to represent a larger group.
What is a token.
400
This definition is: different than the usual.
What is alternative.
400
The author of "Ad Power" believes that ads are A. funny B. honest C. exciting D. powerful
What is D, powerful.
400
Which of these tells the author's opinion about recent television shows with minority characters? A. They are rarely worth watching. B. They are the result of threats, lawsuits and boycotts. C. They include minority characters who have depth and personality. D. They prove that there is discrimination in the entertainment business.
What is A, they are rarely worth watching.
400
This persuasive technique is when a person is made to have strong feelings about a situation or product
What is emotional appeal
400
This word's definition means ways that people communicate.
What is media.
500
This is the belief that some races are better than others.
What is racism.
500
Read this sentence from the section "Ads Today". "Just as technology has changed the way we live, it has changed the way advertisers sell." How does the author support the argument that technology has changed advertising. A. She describes an old-fashioned ad. B. She shows banner and pop-up ads. C. She tells a story about sugary cereal. D. She gives an example of a successful slogan.
What is B, she shows banner and pop-up ads.
500
In "The Color Green" who does the author believe is responsible for the lack of a minority presence in television shows? A. cultural groups B. writers and producers C. network executives D. television viewers
What is B, writers and producers
500
This persuasion technique is when experts approve this product, so you should use it
What is expert opinion
500
A way to think of this word is what happens when a person affects them.
What is influence.