PMM Members
This person is responsible for the Fabric portfolio
Who is Nathan Record?
The PMM team is responsible for understanding these semi fictional representations of our ideal customers based on data and research
Who are buyer personas?
This piece is used by sales in their introductory call
What is a pitch deck?
This person is responsible for the Colocation portfolio
Who is Chris Castle?
The process of training your sales team with a set of tools and content to help them sell smarter and sell more.
What is sales enablement?
This document is a short story or article that is used to inform readers about a topic, increase visibility for the company and typically used as an inbound marketing tool.
What is a blog post?
This person is responsible for the Network Edge portfolio
Who is Gia Lyons?
The PMM team is responsible for representing this group of people before and after a product launch.
Who is the customer?
This piece helps sales when a prospect asks about a competitor
What is a competitive battle card?
This person is MVP of product marketing process and communications
Who is Patricia James?
The process of classifying the market into several approachable groups and concentrating on a particular segment
What is segmentation and targeting?
This document is typically used for technical communication that describes and summarizes the details and specifications of a product
What is a data sheet?
This person is the newest member to the Global PMM team
Who is Alex Timofeyev?
The PMM team is responsible for creating this action plan that details how a product will each the target customers
What is Go-To-Market (GTM) strategy?
This document is completed by the PMM team before every launch, blog post, white paper and more, that outlines the positioning and key messages.
What is a Key Messaging Document?