Revenue Streams
Cost of Doing Business
Unit Economics
State of Play
Soda Strategy
100

This recurring monthly fee is paid by our health plan customers and scales with member size.


What is a PMPM fee?

100

The cards we send to members are part of this expense category.


What are COGS or fulfillment costs?


100

This is the amount we make after subtracting COGS from revenue

What is gross margin?

100

This federal program provides nutrition benefits to low-income families.

What is SNAP?

100

Our company’s mission is to reimagine these.

What are government benefits?

200

This fixed fee is charged per health plan customer at the start of each contract launch for 1/1.


What is an implementation fee?

200

This cost covers the team that answers member calls and resolves issues.


What is call center or communication services?

200

This customer success metric reflects how likely a customer is to refer us.

What is NPS?

200

This company remains the largest provider of cards for Supplemental Benefits today.

What is Solutran?

200

We use this kind of data to drive smarter benefit decisions and improve outcomes.

What is item-level purchase or transaction data?

300

Soda Health earns money from this when members use their card to make eligible purchases at our retail partners.

What is interchange?

300

Every time we adjudicate a purchase in real time, we incur this type of cost.


What is transaction processing, payment processing, or interchange?


300

The number of members multiplied by PMPY is one input into this total.

What is total contract value?

300

This is our longest standing customer as of today.

What is Imperial?

300

This vertical expansion will allow us to unify benefits across programs like Medicaid, SNAP, and WIC.

What is EBT?

400

This new revenue opportunity highlights a key differentiator for Soda Health. Health plans and brands are excited about thus.

What are CPG coupons?

400

We pay payment processing fees to this processors

Who is FIS? Or Galileo?

400

The number of years a Medicare Advantage customer signs with Soda Health.

What is 3?

400

These two legacy vendors dominate the EBT infrastructure market.

What is FIS and Conduent?

400

Even though members swipe their cards at checkout, Soda doesn’t make money from the members themselves. Instead, our primary source of revenue comes from this customer.

What are health plans?

500

This revenue model aligns incentives by tying our earnings to care and clinical outcomes through incentives for vaccines, HRAs, etc.

What are gap closures?

500

This expense line makes up the majority of our operating expenses and burn.

What is headcount or compensation expenses?

500

Sales efforts, marketing, card costs, and catalog can all be added together to calculate this important customer cost.

What is CAC? Customer Acquisition Cost?

500

The members qualify for both Medicare and Medicaid.

What are duals? D-SNP members.

500

While we earn revenue from implementation and platform fees, this strategic capability could eventually unlock new business lines in public health, value-based care, and population insights.

What is our outcomes-driven data infrastructure?