Persuasion/Tone
What does persuasion aim to do?
Persuasion aims to influence readers’ actions or their support for an action
Define Claim
An assertion that requires support
What are logical fallacies?
Errors in reasoning that lead to wrong conclusions
What is deductive reasoning?
Opposite of inductive reasoning
Moves from a general statement to a particular cases
What are the Elements of Argument?
1.Claim
2.Evidence
3.Appeals
4.Assumptions
To persuade your audience, you should.....
Identify your key points
Formulate strong opinions supported by evidence
Take the opposing view into consideration
Claims are stated as one of the following:
-Claim of reality
-Claim of value
-Claim for a course of action
What is an "Ad Hominem"?
When someone attacks the person not the argument
Evidence helps support the ________________ because a statement is irrelevant if it is not backed up.
Claim
Evidence consists of.....
facts, statistics, expert opinions, examples, reported experiences, etc.
Strong Opinions + Reliable Evidence = Successful Argument
Why are claims usually placed at the beginning?
To grab the readers attention
What is "Non Sequitor"?
When a statemnt's conclusion does not follow from its premise
Evidence MUST meet the criteria of.......
-Accuracy: Facts, examples and opinions from reliable sources
-Representation: Reflect reality
-Relevance: Apply to the claims and closely connecting
-Adequacy: Evidence must support the claim
Why is a acknowledging opposing views important?
Stating what your readers may think balances your own view creating a common ground
The reader is more likely to be persuades when writer is .........
reasonable, trustworthy, and sincere.
Why are claims sometimes placed at the end after the evidence is stated?
The reader may have a difficult time accepting the thesis.
What is an "Appeal to Ignorance"?
When a claim is considered true cause it has not been disproven
What are the Bases of deduction?
Major Premise: assumption, fact, principle
Minor Premise: the evidence
Conclusion: claim that follows the premises, if premises are conclusion is true
What are the different appeals?
-logos also known as, rational appeals
-ethos also known as, ethical appeals
-pathos, which is also known as the emotional appeal.