Marketing
What are the 4 P's of marketing?
Product, price, place and promotion
What does CEO stand for?:
a) Chief Efficiency officer
b) Chief Excellence Officer
c)Chief Enterprise Officer
d)Chief Executive Officer
d) Chief Executive Officer
What is the primary goal of production planning in a business?
a) Minimizing employee satisfaction
b) Maximizing production costs
c) Ensuring efficient use of resources and meeting demand
d) Ignoring customer needs
c) Ensuring efficient use of resources and meeting demand.
What does customer service focus on?
a) ceo
b) customer
c) employees
b) customers
is this considered a good definition on sales?
A transaction that includes exchange of a service or good for certain amount of money
yes it is good
What happens to price as demand increases?
The price also increases
What is the term for money earned or lost on an investment?
a)Expense
b)Dividend
c) Profit
d)Capital
c)Profit
What is the term for the process of transforming raw materials into finished goods?
a) Sales
b) Distribution
c) Production
d) Marketing
c) Production
What is the primary goal of customer service?
a)increase profits
b) resolve customer complaints
c) improve product quality
d) provide exceptional service and support
d) provide exceptional service and support
What is the result of promising and over delivering sales strategy?
A) full line sales
B) satisfied consumer
C)customer dissatisfaction
D) customer exchange
b) satisfied consumer
What does SWOT analysis stand for and what is used for?
Strength, Weaknesses, Opportunities and Threats
It is a technique used to assess your business.
The right to receive money in the future is called a: a. account payable. b. account receivable. c. liability. d. revenue.
b. Account receivable
In manufacturing, what does "Quality control" aim to achieve?
a) Minimizing production costs
b)Maximizing employee satisfaction
c) Ensuring products meet established standards
d) Ignoring customer feedback
c) Ensuring products meet established standards
What does CRM stand for relating to customer service?
a)customer relationship management
b) customer retention method
c) customer response model
d) customer resolution mechanism
a) customer relationship management
How many different types of sales are there considered to be
a)4 : transactional selling ,solution selling, consultative selling and provocative selling.
B)2 : reselling and transactional selling
C)3 : transactional selling, selling and action selling
a) 4
In which of the 4 P's does the phase “Buy one, get one free” belong to ?
What are fixed costs in business?
a) Costs that change with production levels
b) Costs that do not change (immediately) as the production increases
c) Costs associated with marketing expenses
d) Costs related to seasonal fluctuations
b) They do not change (immediately) as the production increases
What is the term for the physical or tangible items a company produces?
a) Services
b) Goods
c) Assets
d)Liabilities
b) goods
How would you advise customer service representatives when handling a high amount of customer inquiries?
a)ignore customer inquiries to focus on other tasks on hand
b) prioritize the urgent inquiries and respond promptly
c) respond with a generic and pre-written responses.
d) redirect all inquiries to a single representative.
b) prioritize the urgent inquiries and reasons promptly
what are the 4 A's in sales?
acceptability, affordability , accessibility and awareness
In which of the 4 P's do you consider the life cycle?
Product
What are variable costs in business?
a) Costs that remain constant regardless of production levels
b)Costs that change (immediately) as the production increases
c) Costs associated with long-term investments
d) Costs unrelated to operational activities
b)Costs that change (immediately) as the production increases
What is the term for the process of testing a product before it is released to ensure quality?
a) Quality Assurance
b) Quality control
c) Quality improvement
d) Quality Neglect
a) Quality Assurance
What is the term used for measuring customer satisfaction after an interaction with customer service?
a) customer loyalty index (CLI)
b) customer effort score (CES)
c)Net promoter score (NPS)
D) customer happiness quotient (CHQ)
c) Net promoter score (NPS)
which one of these two statements are correct?
Statement 1 : The goal of any sales promotion is to create value for both the consumer and the business
Statement 2: sales promotion always shift sales from the future to the present and thereby leads to short term benefits at the expense of long term sales stability.
statement 1