Name this common mass flower:
What is a carnation?
A solution of biocides and sugars to prevent bacteria growth and increase vase life for cut flowers.
What is floral preservative?
The most expensive month of the year to purchase cut flowers.
What is February?
An area without material in an arrangement that allows individual elements to be clearly seen.
What is negative space?
The industry standard design material made of a complex mixture of phenol formaldehydes, prized for its ability to absorb water.
What is floral foam?
A general flower type with small, branched clusters used in arrangements.
What is a filler flower?
Two things consumers should do every two to three days to maximize vase life in an arrangement.
What is recutting stems and changing vase water?
A professional that typically creates or sells a variety of products including floral arrangements, plants, gifts, and decor.
What is a retail florist?
Name the element. "Repetition of an element such as line, form, color, texture, or space"
What is pattern?
A method of gathering floral materials growing in the wild, usually to reduce cost and transportation impacts of traditionally imported flowers.
What is foraging?
A common line flower.
What is stock?
The process of special conditions for keeping flowers preserved during transportation periods.
What is the cold chain?
A business or entity that imports bulk flowers great distances to sell to smaller regional florists and designers.
What is a wholesaler?
A common color scheme of floral arrangements of three adjacent hues on the 12-spoke color wheel.
What is analogous color harmony?
An alternative to floral foam made by creating a structural support out of other natural materials like sticks or branches.
What is an armature?
Flowers in an arrangement must balance this to be both visually interesting but still cohesive.
What is contrast?
These ideally organic florals should be wrapped in plastic before use.
What are cake flowers?
A common way that flower farmers can "pre-sell" the flowers that they grow to their customers.
What is a CSA or Bouquet Subscription?
A common rule of thumb for proportion that an arrangement should be 1.5 times the height or width of the container.
The Golden Mean
What is a kenzan or flower frog?
Name this filler flower commonly grown by farmer florists:
What is yarrow?
The main reason(s) florists cut stems at a 45 degree angle.
What is increased surface area for faster water uptake?
Cost of a floral arrangement that includes the wholesale flower cost, hard goods, markups and labor.
What is the (total) retail price?
Name the element. "Surface quality of a material, as perceived by sight or touch."
What is texture?
A method of recycling nutrients from floral waste through decomposition of plant material.
What is composting?